By Björn Birg Und Henrik Regel

Additional Strong Brands Pledge to Support WIE MÄNNER ÜBER FRAUEN REDEN Marketing Campaign


Dear Companists,

In our last update, we have already mentioned some of our strong marketing partners for the theatrical release of WIE MÄNNER ÜBER FRAUEN REDEN. We are now pleased to tell you that we will be able to integrate additional partners into our marketing campaign, for instance Titus, Urbanears, Obey, Blutsgeschwister, Held Vodka, Berliner Brandstifter, The Liquor Company, Raubtierbrause, Sonoro, Sylvia Heise, and Orderbird. As a result, the nationwide marketing campaign (consisting of cross-media and guerilla marketing) for our movie will be supported by another extensive network of partners.



Barnaby Metschurat, one of the leading actors of WIE MÄNNER ÜBER FRAUEN REDEN and winner of the Bavarian movie award, recently appeared on the German TV show ZIBB and talked about our movie and our Companisto campaign in detail. The show reached an excellent audience share. You may access the video here (German only):


As our actors are very popular, we have received numerous interview requests from print media and TV stations. The day of the theatrical launch is THE single most important event for a movie. In all of our PR activities, which for the sake of a simple definition include all unpaid activities and all paid marketing activities here, we are focusing on this very date. Consequently, we are currently neither publishing much information about the movie nor actively performing significant marketing activities. Indeed, advertising for a movie should not start too early in order not to make the movie seem outdated when it is finally released. Our network is ready, but we will not fully integrate it into the marketing campaign until immediately before the theatrical release.


Best regards,

The WMÜFR team – Björn and Henrik


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