Sawade | Updates

By Benno Und Melanie Hübel

Sawade Enters the Japanese Market




Dear Companists,

Hooray! With your help, we surpassed the 500,000 euro mark last week. Thank you for your numerous investments and your positive feedback on Sawade and on our new strategy.




Successful Start of Christmas Sales Period

Christmas sales have started off very well. Everywhere around us, things are now clattering, ticking, rattling, and rustling – the typical sounds of a chocolate factory! Even though some of you Companists may still have that late summer feeling, we have already started preparing for Christmas. In fact, we have already produced 20 types of chocolate balls that we are now offering throughout Germany. Our Christmas tree decorations shaped like pine cones, nuts, and bells are also ready for sale. We are currently producing our Sawade marzipan products so that these will be available in stores just in time for the traditional harvest festival in Germany. These marzipan products include chocolate-coated and flambéed marzipan loaves, marzipan potatoes, and marzipan confectionery among other things, and all products meet the high Sawade quality standards and are produced using 100 % marzipan paste made from Mediterranean almonds.

After the weak months of summer in July and August, we expect September to be a strong month in terms of sales again. Overall, we will finish the first quarter of our fiscal year (which began on 1 July) as planned. We are particularly happy that we will see growth of approximately 30% in the area of brand business.

P.S. We have also received the first orders for Easter eggs already... :-)


Abbildung Berlin AlexanderplatzSource: Flickr


New Partners in the Retail Segment

Since the launch of our campaign, we have already attracted 15 new retail partners and 13 additional B2B customers (e.g., companies and hotels) throughout Germany. For instance, many Sawade products are now available at Galeria Kaufhof at Alexanderplatz in Berlin.


Abbildung Schokolade - Das StandardwerkSource: Bernardini


Promising Results: Publication of "Schokolade – Das Standardwerk"

We are very pleased that we have recently appeared in and have been reviewed by the reference work on chocolate – "Der Schokoladentester" ["The Chocolate Tester"] by Georg Bernardini – for the first time. Georg Bernardini, a renowned international chocolatier, has again tested and reviewed 4,000 chocolate products by 550 brands and companies from 70 countries for his chocolate guide. In his review of Sawade, he writes, "(...) the quality of most of the truffle fillings is far better than that of the average products by German confectioners, and I believe it is the best you can currently find in Germany. (...) The completely revised design and the new brand identity based on historical designs and on the historical logo look very nice. These aspects, together with the company's competent new management, will most likely guarantee the company's successful existence in the future."


Abbildung Felissimo-Website


Sawade Enters the Japanese Market

Felissimo, a Japanese online store for candy, has recently added Sawade to its product range for the first time. Thus, our traditional Christmas chocolates are now visible and available to Japanese customers online. We are eagerly awaiting feedback to this first trip of Sawade to the Asian market. For more information, please click here:


Abbildung Schokolade


Launch of LIVE Production at the Factory Outlet

We are kicking off this year's Christmas sales period with monthly live production sessions at our factory outlet. From 5 through 9 October, we will start this series of sessions with delicious and creamy chocolate butter truffles, which will be roughened in front of our customers. Thus, fans of Sawade will be able to experience our craftsmanship first hand and to try and purchase our products afterward. If you are still wondering why truffles are roughened, feel free to visit our factory outlet, learn why truffles are rough on the outside, and find out how everyone can tell the difference between purely industrial production and true craftsmanship. For more information on our live production sessions, please see here:


Best regards from the factory,

Melanie & Benno


Only registered Companists can comment. Please log in to leave a comment.


Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

€ 1,350,000




8% p.a.

annual interest VL VENTURE LOAN

Please note
The acquisition of the offered securities and investments is associated with considerable risks and can lead to the complete loss of the invested assets. The expected yield is not guaranteed and may be lower. Whether it is a security or an asset investment can be seen in the description of the investment opportunity.
Contact Us
If you have any questions about investing on Companisto, please contact our service team:

Toll-free phone number for investors calling from Germany:
0800 - 100 267 0

Companisto investors hotline:
+49(0)30 - 346 491 493

We are available Monday through Friday between 9 a.m. – 6 p.m.

For companies
Apply for financing Investment Model FAQ for Companies
Investor Support
Please register in order to see the complete profile of Sawade.
Already registered?    Log in