MyCouchbox | Updates

By Sarah Haide & Clemens Walter

MyCouchbox Receives Follow-up Financing and Successfully Participates in Trade Fair

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Dear Companists,

First of all, we hope you are doing great! We also hope that 2016 started off well for you and that you are now working as hard on reaching numerous exciting goals as we are. Today, we would like to provide you with this small but highly interesting update.

We have good news for you! In January, MyCouchbox received follow-up financing. Through the "Nanz-Stiftung" family office, Helmut C. Nanz became one of our angel investors in the context of our now completed seed funding round and provided us with an investment in the six-digit euro range. This investment was based on the post-money valuation of €1.5 million from our successful equity crowdfunding campaign.

To provide you with some more information on the "Nanz-Stiftung" family office: By selling its entire retail chain to Edeka group, the Nanz family received roughly €700 million. Consequently, this investor will enable us to perfectly combine our online experience with the family's experience and network in stationary retail. Having received your investment and the angel investment described above, we have now completed our seed funding round.

We will invest the capital raised primarily in the further sustainable development of our personnel:

  • We will hire another experienced team member for our sales team in order to increase our focus on B2B sales. Indeed, we received very positive feedback from companies in this market segment during Christmas sales.
  • We will also hire an experienced IT expert and develop the necessary technological structures. The experience we have made over the past few months has shown that we really need support in this department. Indeed, our collaboration with external service providers will become much faster and cheaper once we have a staff member of our own in this department.
  • We plan to use the remaining investment for our relocation to a more suitable office because our team has grown so much that our current office is bursting at the seams.

Once our successful campaign had ended, the real work began, for we had many plans. Among many other things, we focused primarily on ISM Cologne. ISM, the world's largest trade fair for sweets and snacks, consists of more than 2,500 exhibitors, and it is just as important to the sweets industry as IAA is to the automotive industry. Of course, MyCouchbox participated very actively in ISM and came back with countless new brands, products, and – most importantly – demand from producers for more MyCouchbox services. Afterward, we attended the "BIO-Fach" trade fair in Nuremberg. Producers of organic food in particular are increasingly using MyCouchbox to reach new target groups that would probably walk right past the organic food aisle in supermarkets.

 

See you soon,

Sarah, Clemens, and the entire MyCouchbox team

 

P.S. MyCouchbox celebrated its second anniversary on 20 January 2016!



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