Hundemaxx | Updates
This investment carries considerable risks and may lead to a complete loss of the capital invested. More
By Frank Weber

First glimpse of new Hundemaxx corporate design

Public
Public

Dear Companists,

Hundemaxx has chosen its new corporate identity! As an exclusive offer for Companists, we will provide you with a first glimpse of our new corporate design here.

 

Why does Hundemaxx need a new brand image?

We spoke at length with media designers, communication designers, employees and customers. In the course of these discussions, we realized that our former brand image did not properly transport the specific Hundemaxx philosophy, and that we were being perceived differently that intended. The harsh colors (red and black) in combination with the suffix "maxx" were more reminiscent of a price aggressive discounter than of a specialist retailer with high standards in terms of consultation, range and quality. At times, this created a sort of psychological barrier for customers who thought that we were "just another discounter" in the neighborhood.

Our previous orientation and former claim "Megastore for dogs, cats and other pets" are also no longer suitable. Our core competence is simply dogs. The pets market has changed over the course of the past years: more shops specializing in rodents and fishkeeping have opened that we do not want to compete with, which is why we closed the unprofitable divisions rodents, birds, herpetoculture and fishkeeping. True to the adage: You have to deliver what you promise. For these reasons, we considered it very important to make changes to our image prior to laying the foundations for expansion.

 

Neues Logo Hundemaxx

 

We now employ softer, warmer and friendlier colors and use all natural tones. Our new focus is primarily on the word 'Hunde' (dogs). Our new claim radiates emotions. The claim needs to be read twice before it is understood - which was absolutely our intention.

 

Neue Icons

 

These icons are not yet final or complete. We intend to use icons for improved customer orientation in the future.

 

Neue BildspracheOur new imagery

 

Tonality

The color spectrum ranges from bright yellows to darker greens and browns. Generally speaking, we will be using warm and cream tones.

 

Images

The images are all from the Hundemaxx world and show happy and relaxed people with their favorite pets. The images may be shot indoors as well as outdoors. The mood is very bright. The dog image is also available as a complete picture for specific surfaces. This version, for example, will be used on our new shopping bags.

 

Neues Motiv

 

And Katzemaxx?

Katzemaxx will receive its own logo modelled on the Hundemaxx logo. Naturally, we will replace the dog picture with a drawing of a cat. We will also use some other colors. In the future, we will advertise Hundemaxx and Katzemaxx separately. This approach will enable us to specifically address the various target groups and highlight our competences in the respective areas more clearly.

 

Best regards,

Your Hundemaxx team



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NOTE:

Investments in crowdfunding projects offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, these investments are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by splitting their investment amount between crowdfunding campaigns rather than investing all of it in one crowdfunding campaign. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the Companists are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the Companists – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, crowdfunding investments are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

606

Companists

453,830 €

Invested

8%

p.a. annual interest

Data
8.00% p.a.

Fixed Interest Rate

29 Feb. 2020

Maturity Date

semi-annual

Interest Payments

Contact Details
Hundemaxx GmbH & Co. KG
Lerchenstr. 7
90562 Heroldsberg
Germany

Email: investor-relations@hundemaxx.de
Website: www.hundemaxx.de
Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used.

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