Mornin' Glory | Updates

By Fabio & Ulli

Financing Round, Strategic Partner, Milestones - Things Are Going Well


Dear Companists,


The final phase of our Companisto campaign is in full flow. We have achieved a lot over the past months: targets, growth, Amazon Launchpad loves us and our partner Optivo has given us best practice status in their case study.

But that is by far not all.

In this final stage, we are extremely pleased to announce that with our successful strategic financing round, we have achieved another massive milestone!


Mornin' Glory Milestones during their crowdinvesting campaign on Companisto


Growth Target Reached:

Throughout the course of our campaign, we not only achieved all our goals, but surpassed them. In February, we increased revenues by +33%, gained over 3,500 new customers and reached an all-time high of 11,600 shipments. Things are going according to plan.


Improved Margin:

In March 2016, we were also able to shave between 10% and 50% off the costs of several shipping methods. In terms of material, we were also able to achieve significantly improved conditions and increase the gross margin (pre-shipping) of our products by more than 5%. And this is just the beginning.


Increased Efficiency:

Over the past 15 months, we were able to increase the conversion rate of new customers (conversion rate: ratio between number of website visitors and number of acquisitions made on website) by 107% - including mobile devices (and their ever growing importance thanks to our TV campaign) then 235%.


Increased Number of Subscribers:

At the end of May, our number of subscribers exceeded our target by 10%. That's 38% more new subscribers than in the previous month. And we are looking forward to the end of June when we expect to make the current quarter the best one in Mornin' Glory's history.


Achieved Strategic Financing:

We recently concluded an additional financing round which, by means of additional investments, not only strengthened the trust of our existing investors. We are also really pleased to announce that Berlin-based media-agency DCMN ( has joined us as strategic investor and partner. DCMN will provide us with an extensive network and a large expertise in performance-oriented integrated marketing campaigns on a European level. This will fuel our development.

We have already laid the groundwork for further growth.


Thanks to all our Companists for your help. You've done a great job. We would be more than happy if you continued to support us in this final phase as well.


Best regards,

Ulli and Fabio


Only registered Companists can comment. Please log in to leave a comment.


Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

€ 251,725




4.65 %

Share Offered

Please note
The acquisition of the offered securities and investments is associated with considerable risks and can lead to the complete loss of the invested assets. The expected yield is not guaranteed and may be lower. Whether it is a security or an asset investment can be seen in the description of the investment opportunity.
Contact Us
If you have any questions about investing on Companisto, please contact our service team:

Toll-free phone number for investors calling from Germany:
0800 - 100 267 0

Companisto investors hotline:
+49(0)30 - 346 491 493

We are available Monday through Friday between 9 a.m. – 6 p.m.

For companies
Apply for financing Investment Model FAQ for Companies
Investor Support
Please register in order to see the complete profile of Mornin' Glory.
Already registered?    Log in