Beach-Inspector | Updates

By Beach-Inspector Team

In one year, Beach-Inspector increased visibility on Google by a factor of 10

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Dear Companists,

Welcome to our latest update.  There are a few things as crucial to a company's success as its ranking on the search engine giant, Google.  Ensuring that Google likes what a website publishes is an important step regarding a site's organic reach—this is how a website is able to increase 'unpaid' traffic to its website.  In today's update, we'd like to give you a few insights on the topic of SEO (search engine optimization) as it applies to Beach-Inspector.

 

The most important keyword groups for Beach-Inspector

Playa de Muro - Beach Inspector

 

When increasing our visibility on Google, we can observe the following ranking positions for specific keyword groups and adjust our optimization efforts for new and existing beaches, locations, and destinations accordingly.

 

1. Beach names (example keyword: "Es Trenc" / most popular beach on Mallorca)

Some current examples of ranking positions:

"search term" ranking on Google.de

"Es Trenc" – position 2

"Playa de Muro" – position 1

"Playa de los Pocillos" – position 1

"Playa de Palma" – position 5

"Praia da Rocha" – position 3

 

2. Location name beach / beaches (Example keyword: "alcudia beach" / large beach town on Mallorca)

Some current examples of ranking positions:

"search term" –  ranking on Google.de

"Alcudia Beach" –  position 1

"Playa de Ingels beach" –  position 1

"Corralejo beach" –  position 1

"Beaches Bay of Lübeck" – position 3

"San Antonio beach" – position 3

 

3. Destination name beach / beaches (example keyword: "Fuerteventura beaches")

Some current examples of placements:

"search term" –  ranking on Google.de

"Fuerteventura beaches" – position 2

"Ibiza beaches" –  position 2

"Mallorca beaches" – position 12

"Grand Canary beaches" –  position 1

"beaches algavre" –  position 3

 

4. location name (unpaired) (example keyword: "Port de Soller" / popular holiday destination on Mallorca)

Some current examples of placements:

"search term" –  ranking on Google.de

"Alcudia" –  position 5

"Port de Soller" –  position 2

"Corralejo" –  position 7

"Cala Major" –  position 1

"El Cotillo" –  position 1

 

5. destination name (unpaired)  (example keyword: "Formentera" / Island Balearic

Some current examples of placements:
"search term" –  ranking on Google.de

"Formentera" –  position 7

"Oman" position 11

"Gran Canaria" – position 14

"Algavre" –  position 11

"Mallorca" position 22

 

The order reflects how difficult it is to get on the first page of Google with the respective keyword group.  In keyword group 1 (beach names), we generally already occupy positions ranging from 1 to 5, meaning we're on the first page of Google. But for the keyword "Mallorca" from keyword group 5, "destination name", we still haven't made it to the first page (currently we're at position 22).  This means the term, "Mallorca", is highly contested, so more time is needed and the search engine needs more proof of relevance in order to increase the page's ranking.

 

Visibility of Beach-Inspector.com on Google.de

Visibility on Google Beach Inspector

 

Generally speaking, our site ranks quite well when both its age and marketing budget are taken into account.  More than 15,000 keywords have brought us traffic (i.e. visitors) via Google over the last 6 months.  But there's still room for improvement: Increasing the visibility of our keywords is our most important goal. The more organic (i.e. free of charge) traffic we generate, the closer we get to achieving our profit goals.

The number of daily generated users that find their way to the site via Google isn't enough to explain how keyword positions are developing.  This is due to the fact that many keywords are highly seasonal in nature. For example, beaches located on Mallorca or the Baltic Sea are much more frequently searched for in Spring and Summer than they are in Fall/Winter.  With the visibility index, we measure how dependent the visibility of our search terms on Google are upon factors like season.  The amount of time required to achieve a high ranking for new beaches is decreasing, as we're developing more authority on Google for terms such as "beach", "beaches", and "holiday location".  This has positive implications for Beach-Inspector's Trust.  The higher the Trust, the easier it is to achieve better rankings within shorter timeframes.  With new content and a more robust approach to optimization, we're sure to continue riding this current wave of success and help more organic traffic find its way to Beach-Inspector in the coming months.

That's it for today. It's not the easiest concept to wrap one's head around, we know, so we're happy to answer any questions you may have on this matter.

Best regards,

Kai, Anton & Thomas

 

 

 

 

 

 

 

 



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