Bier-Deluxe | Updates

By Christoph Klischan

Bier-Deluxe ups its online marketing game by starting a Christmas campaign for Companists.


Dear Companists,

Since beginning our Companisto campaign, Bier-Deluxe was able to greatly reduce its online marketing expenses by 43%.  At the same time, the number of purchases taking place via online marketing channels increased by 13.4%.

Aired this past Sunday, our television commercials on Pro7, MAXX, Sixx, and Kabel Eins have increased visitor numbers to by 150% (amounting to 3,659 visitors) and led to a noticeable increase in orders (increasing by 72% to 98 orders on Sunday alone).


Update on Bier-Deluxe's Companisto campaign

We're thrilled about our investments from more than 340 Companists, which totals to a sum of 155,000 euro, and would like to thank you for the confidence you've showed in us.

We'd also like to announce that we've been busy processing all of the interview requests about our equity-based crowdfunding campaign and Bier-Deluxe in general.  In addition to various start-up and craft beer blogs, we're also going to be covered in WirtschaftsWoche Online and the publication for sales topics, Vertriebsmanager (more on this in the following updates) 


What else is new with Bier-Deluxe?

New and exclusively available with us: having recently arrived from the United States, we haven't wasted a minute in preparing this Christmas gift idea for our customers: two special fan Christmas packages of American craft beers from Stone Brewing. In addition to some cool Stone merchandise items, this offer includes premium craft brews that are only available in Germany through us. 


Stone-US-Import Beer Deluxe


Our Christmas offer for Companists

This Christmas, we've got a special offer for Companists on our online shop.  Tucked away in a lovely wooden box, we've got a craft beer Christmas package just for you.


 Companisto Weihnachts Paket Beer Deluxe


With the promo code, Companisto 2345, this package can be yours for a special Companisto price of 34.99 euro (reduced from 40.99 euro). Save on the delivery costs - limited edition, offer only available while supplies last!


Craft Beer Wiki

Once again, we'd like to end our update with a few fun facts about craft beer. What's more, it's my pleasure to introduce our Craft Beer of the Week in this short video: the India Pale Ale "Drunken Sailor" from the Munich brewery, Crew Republic.



Fun facts:

  • India Pale Ale (IPA) is the most popular craft beer style worldwide.
  • Hop belongs to the same family as hemp, so it's related to cannabis.
  • The average number of calories in a 0.5L of beer:
    • lager: 196
    • Pale Ale: 210
    • Imperial Stout: 420
  • In Russia, beer first obtained the legal status of being an alcoholic beverage in 2011.  Prior to this, drinks with alcohol levels than 10% were not considered to be alcoholic beverages.  

And on that note....cheers!


Best regards,

Christoph from Bier-Deluxe


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Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

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