Bier-Deluxe | Updates

By Christoph Klischan

Bier-Deluxe sets course for a successful year in 2017


Dear companists,

First of all, on behalf of the whole Bier-Deluxe team, can I wish you all a healthy and successful 2017! We would like to thank all the companists, who have supported Bier-Deluxe with their investments.

In the first few days of the new year, we are intensively busying ourselves with planning and implementing important strategic changes in various areas of the business. In today's update, we’d like to present these to you in a little more detail.


Establishment as a craft beer platform

It is our goal, to expand Bier-Deluxe into being the central platform for high-quality beers. With this in mind, we are entering into further important partnerships to steadily increase our product range:

  • We are on the verge of entering into exclusive distribution partnerships for the German-speaking market with two international craft beer breweries. 
  • We will we soon be offering beer seminars and brewing courses on Bier-Deluxe from one of the most prestigious ambassadors for German craft beer.


Online marketing

Since the middle of 2016, we have been operating online marketing for Bier-Deluxe on an exclusively in-house basis. Since then, we have been able to gain around 5000 followers on Facebook in the last 5 months. Also, in the field of search engine advertising (SEA) , we have been able to make significant gains in efficiency: Our CPO (Costs per Order) on Google have sunk to less than 10 euro. In the first quarter of 2017, we will placing particular focus on search engine optimization (SEO), with a view to further decreasing costs.


Inventory financing

We are close to concluding financing of our warehouse. This will enable us to greatly increase our flexibility and to significantly optimize our ordering processes: It will be possible to order popular beers in larger volumes and in an automated manner. This will allow savings on both staff and delivery costs, as we will be able to significantly reduce the number of separate orders



Kind regards,

Yours, Christoph from Bier-Deluxe


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