Bier-Deluxe | Updates
This investment carries considerable risks and may lead to a complete loss of the capital invested. More
By Christoph Klischan

Bier-Deluxe enters campaign’s final stretch

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Dear Companists,

In giving thanks for the investments made by so many Companists, we look back on our campaign and the most important milestones we’ve reached.

But before we proceed, we’d like to express our gratitude one last time here: Thank you, Companists, for believing in us and supporting our business with your feedback!

 

Campaign details

With a total of € 226,480 in investments, 565 Companists have invested in Bier-Deluxe.

Our campaign grabbed the attention of both the start-up scene as well as the craft beer community, and numerous bloggers, online magazines, and influencers reported on us:

 

Bier-Deluxe Press Highlights

 

Campaign highlights

Customer acquisition and revenue increase through marketing campaigns:

Bier-Deluxe’s participation in Bild Black Friday was a total success: with approximately 1,500 new visitors to our online shop, we were able to generate around € 7,000 in revenue in just one day.

What’s more, we aired our TV ads during the NFL Playoffs – Road to Super Bowl on the station, ProsiebenSat1.

 

Online Marketing

Since mid-2016, we’ve been carrying out our online marketing efforts exclusively through our internal marketing team and have been able to greatly expand our reach and increase our efficiency in this area: on Facebook, we now have over 5,000 followers; regarding our search engine advertising (SEA) efforts, we were able to reduce our CPO (cost per order) on Google by € 10.

 

Bier-Deluxe closes exclusive partnership deals with 3 international craft beer breweries.

Bier-Deluxe welcomes Frejdahl Bryggeri as a new and exclusive brewery for the German-speaking countries. Frejdahl is among the top three most successful Danish craft beer breweries. As a part of our cooperation, Frejdahl has also decided to take advantage of our marketing services for breweries.

 

Frejdahl Bryggeri

 

The Tyrolean brewery, Craft Country Brewery is a further addition to our customer portfolio and will also be enlisting the help of our marketing services! We’re their first German partners that are importing and distributing their beer.

 

Craft Country Brewery

 

All good things come in three: the Swiss brewery, Doppelleu Chopfab is the newest addition to Bier-Deluxe and to this we say: welcome!

 

Doppelleu Chopfab

 

Forecast

As you can see, a lot has been going on and we’re negotiating additional partnerships with breweries, bloggers, and craft beer experts in order to continuously increase and improve upon our product range. For example, at the moment we’re developing plans to add beer sommeliers and beer seminars to our line of products.

We’re moving full speed ahead in our efforts to set up our B2B online platform and create a web presence in English. We expect these steps to be completed by the end of the first quarter of 2017. Once this is done, there’ll be nothing in the way of our expansion into additional European countries.

 

Beer knowledge

This week, we’ll be presenting you with an interesting video one last time:

 

 

Does this one look familiar to you at all? It does to us as well :) We appear to have found the first copycats of our video, “ If you never Tasted Craft Beer, you never Tasted Beer”.

Please take advantage of this last opportunity and become a part of our craft beer revolution by investing in Bier-Deluxe – to a successful final sprint! And please spread the word!

 

Christoph from Bier-Deluxe



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NOTE:

Investments in crowdfunding projects offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, these investments are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by splitting their investment amount between crowdfunding campaigns rather than investing all of it in one crowdfunding campaign. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the Companists are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the Companists – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, crowdfunding investments are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

645

Companists

258,070 €

Invested

5.66 %

Share offered

Contact Details
Bier-Deluxe GmbH
August-Bebel-Str. 27
14482 Potsdam
Germany

Email: investors@bier-deluxe.de
Website: www.bier-deluxe.de
Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used.

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