Bier-Deluxe | Updates

By Christoph Klischan

Bier-Deluxe enters campaign’s final stretch


Dear Companists,

In giving thanks for the investments made by so many Companists, we look back on our campaign and the most important milestones we’ve reached.

But before we proceed, we’d like to express our gratitude one last time here: Thank you, Companists, for believing in us and supporting our business with your feedback!


Campaign details

With a total of € 226,480 in investments, 565 Companists have invested in Bier-Deluxe.

Our campaign grabbed the attention of both the start-up scene as well as the craft beer community, and numerous bloggers, online magazines, and influencers reported on us:


Bier-Deluxe Press Highlights


Campaign highlights

Customer acquisition and revenue increase through marketing campaigns:

Bier-Deluxe’s participation in Bild Black Friday was a total success: with approximately 1,500 new visitors to our online shop, we were able to generate around € 7,000 in revenue in just one day.

What’s more, we aired our TV ads during the NFL Playoffs – Road to Super Bowl on the station, ProsiebenSat1.


Online Marketing

Since mid-2016, we’ve been carrying out our online marketing efforts exclusively through our internal marketing team and have been able to greatly expand our reach and increase our efficiency in this area: on Facebook, we now have over 5,000 followers; regarding our search engine advertising (SEA) efforts, we were able to reduce our CPO (cost per order) on Google by € 10.


Bier-Deluxe closes exclusive partnership deals with 3 international craft beer breweries.

Bier-Deluxe welcomes Frejdahl Bryggeri as a new and exclusive brewery for the German-speaking countries. Frejdahl is among the top three most successful Danish craft beer breweries. As a part of our cooperation, Frejdahl has also decided to take advantage of our marketing services for breweries.


Frejdahl Bryggeri


The Tyrolean brewery, Craft Country Brewery is a further addition to our customer portfolio and will also be enlisting the help of our marketing services! We’re their first German partners that are importing and distributing their beer.


Craft Country Brewery


All good things come in three: the Swiss brewery, Doppelleu Chopfab is the newest addition to Bier-Deluxe and to this we say: welcome!


Doppelleu Chopfab



As you can see, a lot has been going on and we’re negotiating additional partnerships with breweries, bloggers, and craft beer experts in order to continuously increase and improve upon our product range. For example, at the moment we’re developing plans to add beer sommeliers and beer seminars to our line of products.

We’re moving full speed ahead in our efforts to set up our B2B online platform and create a web presence in English. We expect these steps to be completed by the end of the first quarter of 2017. Once this is done, there’ll be nothing in the way of our expansion into additional European countries.


Beer knowledge

This week, we’ll be presenting you with an interesting video one last time:



Does this one look familiar to you at all? It does to us as well :) We appear to have found the first copycats of our video, “ If you never Tasted Craft Beer, you never Tasted Beer”.

Please take advantage of this last opportunity and become a part of our craft beer revolution by investing in Bier-Deluxe – to a successful final sprint! And please spread the word!


Christoph from Bier-Deluxe


Only registered Companists can comment. Please log in to leave a comment.


Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

€ 258,070




5.66 %

Share Offered

Please note
The acquisition of the offered securities and investments is associated with considerable risks and can lead to the complete loss of the invested assets. The expected yield is not guaranteed and may be lower. Whether it is a security or an asset investment can be seen in the description of the investment opportunity.
Contact Us
If you have any questions about investing on Companisto, please contact our service team:

Toll-free phone number for investors calling from Germany:
0800 - 100 267 0

Companisto investors hotline:
+49(0)30 - 346 491 493

We are available Monday through Friday between 9 a.m. – 6 p.m.

For companies
Apply for financing Investment Model FAQ for Companies
Investor Support
Please register in order to see the complete profile of Bier-Deluxe.
Already registered?    Log in