ambico | Updates

By Klaus Attenberger

Internationalization and development of ambico shops

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Dear Companists,

In the past 4 weeks of our campaign, numerous questions have been put to us directly and in this update, we will gladly enlarge upon them in more detail.

 

User numbers, requests and visibility of the on-line shop www.pflanzkuebel-direkt.de

In the comments, we unfortunately have only limited opportunities to publish graphics and charts. Among other matters, however, the question was put to us of how the organic visibility of our on-line shop www.pflanzkuebel-direkt.de  has developed over the past few months. Attached is a graphic representation, calculated courtesy of Sistrix:

 

ambico - Development of visibility for pflanzkuebel-direkt.de

 

This makes it very clear that we have improved the quality of the site by means of increased content and have thus acquired higher relevance in search engines. At no point, has there been any drop in the visibility of the site and thus in the numbers of users; development of the on-line shop is very constant.

 

Sales share of international markets

Just as our records show, a large part of our growth strategy is that of internationalization. To this end, the question has been raised of how sales will be compiled in the future. At the moment, the proportion of our foreign markets in the UK, France, Italy and Spain amounts to slightly more than 20% of total sales. According to our planning, in 2017 this share will increase to over 30%. In 2018, our planning provides for us generating every second Euro of sales outside of Germany.

 

Extension of the value-added chain

Many companists suggested achieving more access to the entire value chain by means of partnerships and participations with relevant suppliers and manufacturers. It is exactly on this issue that we are working at the moment; we are developing in the established themes on a step-by-step basis  - from trader to brand, and then from brand to manufacturer. We already possess the means of manufacture of certain items, that is the respective producer is only a service provider and can be replaced if necessary. In this way, we are already distancing ourselves from traditional traders and making ourselves independent of individual suppliers.

As always, we look forward to your fantastic feedback.

 

Kind regards,

Klaus Attenberger



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Investments in crowdfunding projects offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, these investments are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by splitting their investment amount between crowdfunding campaigns rather than investing all of it in one crowdfunding campaign. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the Companists are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the Companists – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, crowdfunding investments are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

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