ambico | Updates

By Klaus Attenberger

ambico - campaign review


Dear Companists,

By now, 50 days have passed since we started our equity-based crowdfunding campaign. Today, we'd like to bring you up to date on what's happened since we started the campaign on 10 January.


Online shops & Systems

As we briefly touched on in our previous updates, we've been working on the efficiency of our systems. Since we initiated these efforts, we can now report that the majority of our users find their way to our online shop through our good position in the SERPs (search engine result pages). This means, that we are relying less on paid advertising campaigns.  All of this work has paid off: During the first two months of the year we saw our cost per conversion, i.e. the advertising costs per placed order, decrease by 38% when compared to the figures from the same time period last year.  At the same time, the number of orders that we've processed via our online shop has increased by almost 20% when compared to 2016. Our newest online shop has entered the final stages of its development and will go live in March.  Without giving too much away: The scope of this project is bigger than anything we've ever worked on!


Product & Product development

In the coming week, we expect to receive the product sample of our first own German-made product line for planters. The very strong US dollar provides yet another reason to move higher ends of the value chain to Germany and Europe— such a move would allow us to better emancipate ourselves from exchange rate fluctuations. In order to better pursue this approach, we're going to add a new team member who'll focus exclusively on supply management in Eastern Europe and take care of product selection.


Business contacts & Applications

The additional awareness we've been able to garner over the last few weeks has resulted in numerous inquiries from potential business partners, software developers, and business consultants. We were able to filter out a few very good contacts from all of these and have found partners that will help us offer an added value to our business. And we can't complain of any lack of skilled workers, either: We've been able to selectively add to our team from the numerous job applications we've received.


Product ideas & Feedback from the Companists

Over the past few weeks, we've received a lot of useful information and tips from our Companists. In the future, we plan to run our product ideas by our Companists, as the 500-strong group of investors also has the potential to deliver us a representative market assessment. This measure will help us to further incorporate the crowd into the continued development of our business model.


Kind regards,
Klaus Attenberger


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Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

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