grün versichert | Updates

By Fabrice Gerdes

grün versichert begins the month on a strong note


Dear Companists,

We'd like to begin the update with some good news. Since our last update, more than 100 new "grün versichert" tariffs have been finalized. At the same time, the average premium level per contract has risen for our own business. The commission that we've gained is so large that we'll be able to cover the costs for the next three months.


New products

Conversations with potential insurance providers regarding new "grün versichert" tariffs have been running smoothly. I'm now convinced that the following insurance types will be available on the market for acquisition under our name and logo:

  • Disability insurance
  • Supplementary health insurance
  • and a life insurance tariff.


Unique selling points of grün versichert

As is the case with most campaigns, the number of comments regarding our campaign has decreased over time. If you take a look at these comments, it's clear that the Companists have essentially criticized or cited two points: Our high evaluation and the question on whether grün versichert really has unique selling points.

Given that I already touched upon the high evaluation in the last update, I'd like to devote this next update to the topic our our USPs. Often it was claimed that it would be easy for insurers to position themselves in a sustainable way, rendering grün versichert redundant. This doesn't seem to be the case, however. Otherwise, we wouldn't have been the first company in the property insurance market, which managed to create a comprehensive offer. Furthermore, if our USPs weren't strong, then we wouldn't have been contacted by so many insurers that were looking for a partnership. Instead, they would have created a green subsidiary or introduced their own green tariff lines.

Like the banking sector, the insurance industry has a reputation problem. This is due to various scandals from the past. Year after year, this poor reputation is reflected by the fact that insurance brokers occupy the top position when it comes to professions with the worst reputation. For an established insurance provider, rebranding into a "green" insurer would be associated with high costs and would also carry the risk of endangering existing customer relations.  Despite increasing numbers, the majority of customers still aren't willing to pay more for sustainable products and services and still associate the term "sustainability" with additional costs. With "grün versichert" insurance providers have a chance to avoid this risk by using a certified brand that's received multiple awards.

The partners of gürn versichert and I remain convinced of our product and a look at the investor list also shows that the higher investments were made by industry experts and insurance brokers.

Kind Regards,

Fabrice Gerdes


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