MeineSpielzeugkiste 3 | Updates

By Florian Spathelf

MeineSpielzeugkiste launches TV campaign


Dear Companists,

On Monday, 18 September, this year's TV campaign with the ProSiebenSat.1 media group launched and, in comparison to the previous month, was able to double the number of new registrations.  Over the past two TV campaigns, we were able to expand TV as an effective and highly profitable marketing channel.

By getting ProSiebenSat.1, one of the largest media companies, on board as a shareholder in our company in 2016, we've been able to plan our campaigns at the best possible times, using the best time slots and conditions. The purpose of the previous campaign from the fall of 2016 was to identify the appropriate time slot; for this current campaign, we’ve been able to build off of this experience and optimize it accordingly.

The last campaign showed us that we're able to reach our target group through broadcasters like Pro7 and sixx and achieve our biggest successes there (traffic to the subscription page).  What's more, the customers we acquire through TV campaigns tend to be especially loyal.  For this reason, we're focusing on the woman-focused channel, sixx, as well as certain time slots.

The goal of the current campaign is to double the number of new subscriptions in comparison the previous month and so achieve our ambitious growth targets.  During the first three days of the TV campaign, we were able to achieve a customer growth rate of +95%.  Based on our experience, the number of new registrations grows with each day of the TV campaign until the campaign reaches an optimal point after three weeks.  After this point, the campaign's efficiency then begins to slow, as the target group from this time slot seems to grow tired of the ad and no longer reacts.

Over the next four weeks, we're going to be on a strong growth course with the TV campaign and look forward to a strong Christmas market.  But we don't want to withhold the ad from you anymore, so here it is!



Kind Regards,

Florian & Florian



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