360Living | Updates

By Axel Johannis

360Living scores with its unique offer

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Dear Companists,

With 360Living, we've developed our own online factory outlet store for furniture that separates itself from the existing competition, like HOme24, when it comes to fundamental points. In our first update, we touched on some of differences between our products and marketplaces, like Amazon.  The lively feedback was very insightful and very informative for the Companists.  Now, we'd like to start by highlighting our unique selling points with regards to online retailers and shopping clubs in order to better explain your investment opportunity in 360Living.

 

1. 360Living has more affordable prices

Online retailers, like Home24, Otto and Wayfair purchase their furniture only to then sale it again at a higher price.  They make their profits from the markup they charge.  And that's why their aim is to make the markup as expensive as possible.  300% markups are no rare occurrence at brick-and-mortar furniture stores. This figure also regularly reaches the 200% range in the online furniture retail sector.  360Living's product range, on the other hand, is offered at factory prices. 

What’s meant here by “factory price”? At 360Living, the manufacturers offer the customers the most affordable price that they're able to offer end-customers.  For more than 70% of our product range, this factory price is (sometimes significantly) cheaper than the prices seen with the online competition.  In terms of price, the rest of the product range is comparable to the online competition. By eliminating markups, 360Living's goal is to become a factory outlet for all European manufacturers. This will allow producers to always offer the customer the most affordable price online.

 

2. 360Living ships faster

Established shopping clubs, like Westwing, Monoqui or brands4frieds, all work based on the idea of "flash sales".  This means they, for a short period for time (generally 14 days), offer the end-customers goods that they do not yet have.  Once the orders begin to pile up, the shopping clubs put their orders in with their manufacturers. 

It takes multiple weeks for the furniture to reach the end-customer.  Other online retailers often follow a similar model and, as a result, are able to cut down on storage costs.  For the end-customer, this means that they have to wait multiple weeks until their furniture is delivered.  In this regard, purchasing furniture from online retailers is no different than furniture from retailers with limited storage space.

360Living radically rearranged this system.  The entire product range at 360Living is ready for shipment in just 72 hours.  We make this possible by allowing our customers to purchase furniture directly from the factory.  As a result, factories are able to immediately execute orders as soon as they receive them. This allows them to send all their products within 72 hours.

 

3. 360Living offers more transparency about furniture items

In order to achieve a higher markup price (point 1), it's common for shopping clubs and online retailers to carry out measures to make the appearance of the furniture more "neutral".  This means that the same chair from the same manufacturer is sold under a different name, a so-called "pseudo brand".  This product can be found dozens or hundreds of times online, often at different prices.

Most of the time, this goes unnoticed by the end-customer, as the chairs are photographed on an individual basis in order to mask their origin.  Some estimates cite that approximately 80% of the entire German furniture market is based on "no-name goods".

Another method shopping clubs use to disguise their wares is the so-called “exclusive model”.  This means that standard upholstered furniture is only covered with some unique cloth or different furniture legs are placed on it. By using this method, the goods can be sold as the online retailer's private brand.  Similar products can be found at Sitzfeldt or Made.com. As a result, the end-customer never knows that this standard furniture item offered by the manufacturer is actually available elsewhere.

 

Here, 360Living sheds light into the dark.  With us, radical transparency is our guiding principle.  End-customers are able to find out about the factories in which their furniture is produced.  Users can see photos of the furniture items as taken by the factory and also find out more about how the factory operates.  With this move, 360Living is breaking one of the furniture industry's best-protected taboos—all in the name of the end-customer.

As you can see, 360Living puts the customer first by clearly separating itself from the business models of other, well-known online retailers and shopping clubs. This makes us a true pioneer for the online furniture industry.  Should you have any additional questions and / or feedback, then feel free to share these in the comment area on Companisto or send us an e-mail directly at investor-relations@360living.de. We look forward to your feedback and comments!

 

See you,

Your 360Living team



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