Meadow Robotics | Updates

By Michael Stoll

Meadow Robotics receives grant and explains business model details


Dear Companists,

We are very pleased with the start of the equity crowdfunding round on Companisto. We are grateful for the Companists’ confidence in us and their support. We appreciate your feedback and your constructive and critical comments that give us food for thought and generate new ideas.

The campaign addresses both customers and retailers. We have received initial approaches from distributors in both Europe and the USA, whose attention we caught through the equity crowdfunding campaign.

We waited for the approval of the innovation grants of the state of Baden-Wuerttemberg for a long time. We have now received the positive commitment and will receive additional funding through the grant. The funds will be used to complete the app for operating the Range Robot system.


Details about the business model

We would like to take your feedback on our business model as an opportunity to explain it in more detail here.

Our business model intends to sell exclusively through distributors in the future. We hand over both a margin on the sales proceeds and services to retailers. This gives them the freedom to assemble an offer that suits their customers. They can thus implement financing models for the products, e.g. leasing or renting, independently. They are also free to offer services as a flat-rate maintenance contract or per request.


Example 1:

Customer A has sufficient capital and wants to reduce fixed costs. The retailer sells him the system and provides a price list for additional services such as spare parts.

The dealer purchases the system and spare parts from us and provides the customer with the services.


Example 2:

Customer B wants to operate the Range Robot at a fixed monthly price. No further expenses are to be incurred. He goes to his driving range outfitter, who gives the customer an offer from an established leasing company and a full-service maintenance contract compiled by us.

In this scenario, we sell the system to the retailer, who, once again, provides the services while we take of the supply of spare parts within the scope of the maintenance contract.


For the customer, the project price of €36,000 consists of the purchase price (€34,250) and the planning/commissioning (€1,750). We compiled a comprehensive maintenance contract with a flat-rate for service and maintenance. It includes a service hotline, all spare parts, as well as maintenance and repair services.  The biggest cost factors are the hotline and the repair service, since a technician would have to be sent to the customer at short notice. These are estimates that will have to be compared with empirical values in the future.

The business model is designed to conform to proven processes of retailers and customers in order to reduce the need for explanation. We also have concepts for other business models, such as payment per ball collected. We are always open for suggestions by Companists.

We deviate from the ultimate business plan in this current phase because we want to create flexible and attractive conditions for our pilot customers. We also want to gain experience and receive feedback from customers directly in order to optimize both the product and business model.


With kind regards,

Your Meadow Robotics team


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