KoRo | Updates

By Piran Asci

KoRo Implements Fundamental Content Structures and Optimizes the Shopping Experience


Dear Companists,

We are back with our 10th update. Once again we thank all the new Companists who have joined us. We are delighted and grateful for your investment and the confidence placed in us.


Shop relaunch, integrated blog and recipe section, more streamlined design


KoRo - Content



Our content strategy for 2018 calls for us to

provide information about the background of our products and give a deep insight into our purchasing structures and supply chain on the one hand,

and to provide information about the many possible uses of all our products, especially exotic ones such as pistachio puree, pumpkin seed puree and more on the other hand.

In the last few weeks, we integrated our entire Wordpress-based blog into our shop. It comprises a total of more than 340 articles & recipes.

The advantage of the blog move is that the customer does not have to leave the native shop environment while browsing and getting inspiration. Most customers know this from other online platforms: You click on the shop magazine because you found interesting background information or an exciting article, and are directed to a completely different system in which navigation and orientation are completely different from that of the native shop. Usually, it is difficult to find back to the shop and you have forgotten what you actually wanted to buy.

At KoRo, the products used in the recipe are now linked directly in the recipe and can be placed in the shopping basket with one click and subsequently purchased.

However, the greatest added value is that the associated recipes are seamlessly integrated into the product detail pages of all products in an inspiration section.

We offer our customers a wide range of recipes, background information and expert articles on the respective products and can better communicate certain characteristics, for example.

The shop has also been given a modern, clean look, we fixed some minor issues, and implemented a faster order completion with better usability. 

We hope you like the new shop and we are already seeing a slight increase in the conversion rate which we will report with quantified data at a later date.


Feel free to check it out:


Best greetings,

Kosta & Piran


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