KoRo | Updates

By Constantinos Calios

KoRo reaches EUR 300,000 - What the startup is planning now


Dear Companists,

As always, we want to start with a warm welcome to our new Companists. Thank you for your investment and your trust in KoRo.

With this update, we are pleased to announce that we have successfully passed the EUR 300,000.00 investment capital mark. This makes us positively speechless and really very proud that there are so many people who believe in our idea and want to turn our vision into reality with us.


100,000 euros shy of investment level 2

At the beginning of the campaign, we set 3 investment levels: EUR 100,000.00, EUR 400,000.00, EUR 700,000.00.

We are thus still EUR 100,000.00 short of investment level 2. We will explain the main differences between investment level 1 and investment level 2 in this update because the difference is quite substantial.

In investment level 1, we would have focused on the sole expansion of strategic purchasing and built up 40% of existing products from operating cash flow, the remaining 60% would have served as working capital to finance inventories. Upon reaching investment level 2, sufficient capital is available to acquire new customers in various channels, especially at Amazon and in the B2B sector. We believe that the most efficient solution lies in a combination of both. The more capital we have, the sooner we will achieve our goals.


The KoRo effect

We believe this because we have already proven the success of the KoRo concept through our high retention rate. We believe that companies can only survive in the market if they can demonstrate clear advantages over their competitors. The customer is always aware of this in terms of price and quality, especially in the price-performance ratio. KoRo' s goal is to monitor the price and quality for the customer and to communicate the transparency accordingly.

Affordable prices for high quality, however, must be communicated and made known quickly in some form in order to be able to generate the "KoRo effect" of converting customers into regular customers on the basis of the USPs described above. This requires a marketing budget. With an existing marketing budget, sales increase, so do the purchases, lowering the purchase prices, giving the customer an ever greater product price advantage.

So the sooner we reach investment level 2 or 3, the more benefits we can offer our clients - at all levels.

We have already combined both on a smaller scale for individual products. We developed a coconut bar without artificial additives in collaboration with a manufacturer. It's KoRo's Geile Schnitte:


KoRo - Geile Schnitte


This bar is sold in bulk in packs of 25. The article was promoted by various influencers, partly from paid cooperations, partly voluntarily due to these cooperations. This has allowed us to sell more than 15,000 bars in less than 2 months. This, in turn, helps us to negotiate a better purchase price with the manufacturer and to adjust the sales price accordingly.

Dear Companists, help us to realize the KoRo effect not only on the Geile Schnitte, but on all products in our assortment.


Thank you for your confidence in us.

Best greetings,



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