KoRo | Updates

By Constantinos Calios

KoRo Video-Insights and Relevant Marketing Figures


Hello dear Companists,

We are back with another update. Summer is hot in many ways. We want to welcome our new Companists and thank you for the confidence placed in our company.

We are using the summer to launch many new projects and to boost our sales even more. In the last updates, we already reported that this summer has been the strongest in KoRo's history and that the outlook for the winter is very positive.

If you want to read the updates again, you can find them here:


Top Seller Coconut Water

Our coconut water went online last week. We sold more than 2 tons of the coconut water in just a few days! This makes us particularly proud, because the sourcing process of the product and the entire development time of over 5.5 months was connected with a high expenditure, which is now paying off. The product is a perfect example of how price and quality can be combined in a bulk package. Organic, bulk size, private label, and competitive price: € 3.33 per liter.

Due to the resounding success of the product, we are already preparing the next order. In our last video, we had already mentioned that the coconut water was on its way to our warehouse. We filmed a video with some insights to explain the sourcing process and show you the product again.



Marketing Evaluations

To reiterate the idea of transparency, we would like to make even more of KoRo's key figures available directly from our system.


1. Popular Keywords

KoRo - Suchbegriffe


It is exciting to see what keywords visitors actually search for on KoRo.


2. Revenue per Country

KoRo - Umsatz pro Land


This chart shows the share of KoRo sales per country excluding Amazon. Here you can see that we already generate sales in other European countries. In Update 12 (KoRo achieves record sales in June) we presented our new international shipping solution. We are already in the middle of integrating Seven Senders, which will allow us to further reduce shipping costs abroad in the near future in order to push ahead with our expansion throughout Europe.


3. Revenue by Payment Method

KoRo - Umsatz nach Zahlart


Paypal has been our most popular payment method from the start. We have read many articles stating that invoicing is the most popular method of payment for Germans. Our figures show otherwise. In our experience, Paypal is the most efficient, because the payment process can be completed with 2 clicks, which minimizes the customer's effort.


4. Revenue by Device

KoRo - Umsatz nach Gerätetyp


With the relaunch of our shop, we worked very hard on our mobile website. This graphic shows how important it is to have a site optimized for mobile use. The share of mobile revenue accounts for almost 25% of total revenue.


5. Daily Revenue Development

KoRo - Tagesumsatzentwicklung


Looking at the daily revenue development, it is exciting to see that revenue varies per weekday. The best sales days are Sunday and Monday, the worst weekdays are Friday and Saturday.


6. Share of New and Returning Customers

KoRo - Anteil Neu- und Stammkunden


The proportion of regular customers has increased since the company was founded, transforming new customers into regular customers. The graphic only shows the relationship between new and regular customers. The increase in sales in recent years shows that the number of new customers has increased significantly in absolute terms nonetheless.

We hope to have given you a detailed insight into our daily world. We will give more insights for the Companists in the next updates and wish all Companists a nice day.


Best greetings,



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The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

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