Caterna | Updates

By Michael Scherrer

International markets offer Caterna strong potential

Public
Public

Dear Companists,

In your feedback, we received several questions about internationalization, especially concerning ist necessity and its potential. For this reason, we will spend today’s update examining the opportunities offered by international markets.

 

Caterna patients in more than 10 countries

We already receive inquiries from other EU and international countries from time to time. Currently, Caterna Vision Training has been used by patients in 12 different countries, including Austria, Italy, Paraguay, Australia, Myanmar, and Japan.  In most cases, these parents have found us through extensive internet research in the hope of providing their children with the best possible support in amblyopia treatment. Therefore, we consider online marketing and targeted sales development with local partners to be a good means of reaching these parents to enter international markets.

 

Caterna - international potential

 

Fewer structural hurdles in self-payer markets

As mentioned in our update on health insurance companies and healthcare systems, it is not always easy to gain a foothold in the German health care system. We are therefore very proud to be working with so many health insurance companies already. As grateful as we are for this healthcare system, however, it still represents an obstacle to market entry. This is not the case in health markets that tend to focus on self-payers. We see good opportunities to leverage the existing potential in these markets with our new B2C strategy.

 

Figures, figures, figures

Let's take a look at a few figures: In the EU alone, there are almost 50 million children between the ages of 4 and 12. For an amblyopia prevalence of 6%, this results in more than 3 million potential patients. In the DACH region alone, where there are the fewest language barriers, an estimated 523,302 potential patients can be calculated with this prevalence. In recent months we have also received more patient inquiries from Austria and Switzerland, who found us through lengthy internet research. As a result, we have also established initial contacts with ophthalmologists and clinics.

 

Example Poland

Poland is an even better example: Last year, we started to expand our contacts in Poland and to translate our website into Polish. The Polish health market is more geared towards self-payers, which means that addressing parents directly offers good opportunities. With just under 3.6 million children between 4 and 12 - around 215,000 children with amblyopia - and around 24,000 new cases per year, Poland is a very interesting market that would be suitable for an initial internationalization campaign due to its geographical proximity and existing contacts.

 

Beyond Europe

Of course, it is also worth taking a look beyond the EU states: There are many self-payer markets worldwide with tech-savvy parents, but the possibilities of telemedicine also offer new perspectives for afflicted children in countries without nationwide health care.

While we will concentrate on the increasing penetration of the German market in the immediate future, we hope to have offered you a small outlook on the potential of internationalization with this update. Our goal is to do one thing without leaving out the other. Europe provides us with particularly good opportunities in this respect!

 

With kind regards,

Michael Scherrer



Comments

Only registered Companists can comment. Please log in to leave a comment.

Note

Investments in crowdfunding projects offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, these investments are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by splitting their investment amount between crowdfunding campaigns rather than investing all of it in one crowdfunding campaign. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the Companists are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the Companists – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, crowdfunding investments are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

€ 109,700

Invested

186

Companists

10.59 %

Share Offered

Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used.

Follow us

Contact Us
Your contact for all questions about investing on Companisto:
Sascha Jung
Investor Relations

Toll-free phone number for investors

0800 - 100 267 0 (DE)
0800 - 100 267(AT / CH)

Service hours Mo-Fr 9 a.m.- 7 p.m.

Companisto GmbH
Köpenicker Str. 154
10997 Berlin
Newsletter
Der E-Mail-Newsletter ist jederzeit mit einem Klick abbestellbar.
Source: Own research. Based on data from the German Private Equity and Venture Capital Association - BVK, among others.
Investor Support
Please register in order to see the complete profile of Caterna.
Already registered?    Log in