KoRo | Updates

By Constantinos Calios

KoRo Video-Insights Part 2 and the relevance of influencer marketing

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Hello dear Companists!

We are back with another update. We welcome all new Companists and thank you for your investment in our company. I want to use this opportunity to thank you on behalf of the entire KoRo team for the great feedback on our last two updates. As we have explained, it is important to us to communicate our business activities with the greatest amount of transparency possible, especially when it comes to investments in the company, but also for all of our customers.

This encouraged and motivated the whole KoRo team to continue their efforts and to step up their game even more than ever.

In the last update, I already provided some marketing KPIs from our system, which we use daily for evaluation. It is always interesting to see how certain factors are reflected in reality.

If you are interested, you can read the KoRo Insights update Part 1 again here. If you want to watch the video in which we introduce our new coconut water, you can do so here.

In this update, we deliver Part 2 of the KoRo Insights. In our update about the launch of our coconut water (second link above), we explained our sales development of the summer with the use of a few graphs. Here we would like to compare the last 3 business years and how revenues have developed. It is always very exciting for us to observe the overall trend of recent years.

 

KoRo - Umsatzentwicklung

 

KoRo Insights Part 2

a) Items by Sales (Top20)

KoRo - Artikel nach Verkäufen

 

It is really interesting to see which items actually sell best at KoRo. For example, we sell over 1.3 tons of Medjool dates per month.

 

b) Revenue by Time of Day

KoRo - Umsatz nach Uhrzeit

 

Interestingly enough, the best time to sell is at 9 p.m. and the second-best time is at 11 a.m.

 

c) Revenue through Influencer Marketing

KoRo - Umsatz durch Influencer Marketing

This small statistic shows the revenue KoRo generates through influencer marketing, divided into partners who are remunerated based on the value of goods on the one hand and partners whom we remunerate with a fixed amount on the other. As can be seen here, KoRo's share of total sales through influencer marketing is relatively high, which raises the question of how dependent KoRo is on it and how relevant the channel is for KoRo.

 

How Relevant is Influencer Marketing for Us?

We are often asked if we believe that influencer marketing is a sustainable marketing strategy. I would like to answer this question here again. Generally, the figures speak for themselves. For KoRo, influencer marketing is and remains the best sales channel. This is due to the fact that we have developed our own network of influencers over the past few years through direct collaboration with partners and have saved ourselves the usual agency commission fee of 30%. Moreover, we only enter into cooperation with partners who have a strong community so that product placements are not "dumped." This is also very important for the respective influencer himself, precisely because we as KoRo insist that the KoRo USPs are highlighted in the videos. This forms the basis of a relevant recommendation. If KoRo were unable to provide any product USPs, this would also trigger a possible shitstorm for the influencer, but this is not the case for us.

Nevertheless, we believe that influencer marketing will not be a permanent solution and do not depend on it. We use influencer marketing as a channel to generate traffic to our website, where we provide a platform for customers who may not yet have made a final purchase decision. Therefore, it is our goal to build up a long-term content strategy via our shop so that we improve the website not only in terms of information but also in terms of Google relevance.

 

KoRo - Keywords

The ranking shows that the development of organic sales generated from this is going in the right direction. In the long term, we plan to implement a long tail keyword strategy in which we do not resort to Adwords sellers such as "buy quinoa" and permanently incur costs that are not recouped. We want to rank for long tail keywords like "buy quinoa bulk pack cheap" or "is quinoa healthy and what do I use it for" to convert these customers.

 

Difference: Freeze-dried / Conventionally dried

In this update, we also want to take the opportunity to introduce not only Piran and me but also our other employees. Today, it’s Nicole’s turn. Nicole manages KoRo’s strategic purchasing and is in charge of accumulating KoRo’s product expertise. She takes care of research, development, and contacting new and existing suppliers.

As announced in the last update, we expanded our product range with freeze-dried products. Compared to conventionally dried fruits (in the sun or oven), these are considerably more expensive in terms of basic price.

In this video, she explains the difference between the individual drying processes to illustrate how the two product types differ so greatly.

 

 

Have a wonderful day with the warm temperatures. In the KoRo office, we stay cool with chilled coconut water and our new cold brew coffee. We have already prepared a great video about the latter for the next update.

 

With this in mind

Best greetings,

Kosta

 

 

 

 

 

 

 



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