KoRo | Updates

By Constantinos Calios

KoRo expands international B2B business and improves supply chain processing

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Dear Companists,

Greetings from the KoRo office in this heat. We welcome all new Companists with great delight. Thank you for your trust and investment in our company.

We have a lot going on this summer. Not only has this been the summer with the highest revenue in KoRo's history, we also expanded our product portfolio with many new items that are very well suited as summer products, including our coconut water. Sales of coconut water have developed so well that we now have to prepare the second order - another 12,500 liters.

Furthermore, we would like to share the final KoRo insights with you with this update. In this series, we gave a deep insight into our daily key figures with which we work. We will complete the series with the 3rd part of the KoRo insights.

If you want to read our latest updates again:

 

 

Insights Part 3

KoRo is distinguished by its strong customer base of 50 %. This is how we define regular customers: Any customer who has ordered at least 2 times in one year. We would like to provide a few demographic characteristics about our customers.

 

a) Customer Age

KoRo - Kundenalter

 

 

Historically, the main target group of KoRo is young. This is primarily due to the fact that we use influencer marketing as our main marketing channel. The 45-55-year-olds show a second peak. What is interesting to mention in this context is that we have not done any advertising in this target group. Most of these customers found us through organic sales. We plan to reach this target group through targeted content marketing (see last update).

 

b) Share of Men – Women

KoRo - Anteil Männer, Frauen

 

The statistics show how the number is divided by gender. The proportion of men is slightly higher than that of women and the proportion of firms is the lowest.

 

c) Sales by Region in Germany

KoRo - Umsatz nach Region

 

Bavaria and Baden-Württemberg are strongest, Brandenburg weakest.

 

B2B - Expansion

In recent updates we already reported about our successful cooperation with popular ice cream parlors. We are currently expanding our business in Europe. We have started selling KoRo products in France and have gained our first customer (large cafe in Paris, we cannot name it for data protection reasons).  

We will allocate additional resources here because we see great potential in France in both the B2C and B2B business. Stay tuned to find out more.

We also restructured the division and, together with our packaging partner, improved our supply chain management in order to be able to better respond to individual requests. This is particularly important for larger customers such as ice cream parlors or other industrial processors who often have no use for B2C container sizes. Flexibility in the supply chain largely determines competitiveness with other suppliers.

The economic advantage of securing regular major customers is obvious: The shopping carts are significantly larger with just a handful of major customers than those of normal consumers. We see great potential here, especially in industrial processing, because we can supply special ingredients, such as our unique nut mousses, which can be processed further in other products.  One example is our cashew mousse. It has already been used for smoothie production. Several measures are planned for this area in Q3 and Q4 in addition to those announced so far.

We continue to exert ourselves and are extremely motivated to make the best out of this fantastic fiscal year of 2018.  

 

Best greetings,

Kosta



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