KoRo | Updates

By Constantinos Calios

KoRo Achieves a New Sales Record - and Provides Additional Marketing Insights

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Dear Companists,

We are back with our 21st update. We want to welcome all our new Companists – thank you for your investment and your confidence in our company.

 

Sales Record August

We are pleased to inform you that we managed to break our sales record once again. August 2018 is the best month in the entire history of KoRo: EUR 286,699.28

This is significantly more than in the last month with record sales of just under EUR 256,000.00.

We are particularly pleased about this because it confirms our strategy once again. The autumn and winter months will be even stronger than before, precisely because it was a strong summer.

 

More Insights from Alex, our Head of Marketing

Today's update once again addresses marketing and deals with the subtleties of content marketing and the successes we have had since the introduction of our new strategy.

In marketing, the topic of content marketing is repeatedly brought up for discussion. No wonder: With its search engine, Google offers websites one of the few opportunities on the Internet to attract users to their websites free of charge - if they create good content.

Of course, each of you Companists and Kosta & Piran would like each reader to buy a product. I believe, however, that this is the wrong objective. In marketing, everything revolves around the user's attention; in search engines, it is the user's specific search intent. I'll give you an example: If a user enters "How can I cook inexpensively" in the search bar, he wants tips and tricks on how to save money. Google's first search result is the following link:

Enclosed a screenshot of my 13 inch screen, which the user can see without scrolling the article:

KoRo - Screenshot

 

A lot of tips, right? As a user, my question is not quickly answered. Instead, I see dozens of ads from other sights – including KoRo. A sign that retargeting works. Moreover, the subsequent test is not really convincing.

What is our approach?

 

KoRo - Content Strategie

 

We set the focus on visuals by means of infographics. To extend visitors' time on the page, the graphic is positioned such that only the title can be read at first. If interested, they can learn more about the topic by simply scrolling. The infographic also allows the reader to recognize all important information at a glance, rather than having to read through 600-800 words. 

 

The Results

In order to classify our results, I would like to stress one thing in advance: Content marketing is a marathon, not a sprint! Nevertheless, we are already seeing the initial results. We have been pursuing this strategy since 01.06.2018.

 

KoRo - Visibility Index

 

KoRo - Visibility Index

 

The two graphics demonstrate the increase of KoRo's general visibility. Moreover, the development of our Food Journal's visibility on Google is rising like a rocket into the sky. Our Food Journal articles are appearing on page one of the Google search more and more often.

This encourages both my team and I to continue to focus on the needs of customers in order to build a long-term customer relationship. We believe that if we give our users a good feeling at all times, we will be on the winning track in the future - and that's where we want to be after all!

I hope this update gave a good insight into our activities.

Best greetings,
Alex



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Investments in crowdfunding projects offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, these investments are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by splitting their investment amount between crowdfunding campaigns rather than investing all of it in one crowdfunding campaign. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the Companists are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the Companists – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, crowdfunding investments are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

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