Caterna | Updates

By Michael Scherrer

Caterna´s marketing measures pick up speed

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Public

Dear Companists,

We have done a lot in the last few weeks. Today we would like to give you a little insight into our new marketing campaigns.

 

New orientation, new concept

Last year we had our first experiences in online marketing. These have shown us that we have a promising way to attract potential customers where they are.

So a new distribution channel will be to address patients directly, both through paid advertising and through organic search. The Internet as an information medium in the area of health care has become drastically more important in recent years.

We see a great opportunity here!

 

Winning digital patients

We have used the last few weeks to create a new concept: Our new campaign aims to address patients via targeted advertising on Facebook and Google and to convert them into patients with the help of a new landing page.

We can draw on last year's experience and interaction with patients to evaluate the numbers generated and optimize campaigns and ads. At the same time, internal SEO efforts have already led to an increase in our rankings for relevant keywords. Of course, we will also use this channel.

 

Simplifying and digitizing processes

In the course of the online measures, we are also working on simplifying our processes, digitizing them and making them more scalable. But more about that soon!

As you can see: The concept is ready! Now we are working diligently on the implementation, in the next update there will be perhaps already first results.

 

Many greetings

Michael Scherrer



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