Caterna | Updates

By Michael Scherrer

Caterna´s Marketing measures are live

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Dear Companists,

since our last update last week, we've been busy putting the concepts we've created into practice and attracting doctors who are open to innovation.

 

Winning Digital Patients

This is the title of our digital project. Via Google and Facebook campaigns we are currently directing potential customers, mostly parents with affected children, to our newly created landing page.

As a first step, we try to understand how we can best attract and convert parents. To do this, we direct potential customers from the landing page to an online form asking them to provide personal information relevant to the treatment. Currently these are, the doctor, place of the doctor and health insurance company. Once this form has been completed, the information is processed in the background by our staff.

In the second step, however, the potential customer is to be given the opportunity to have Caterna Therapy prescribed directly online.

 

Digital doctors win

In order to realize the mentioned second step, the purely digital prescription, we are currently looking for doctors who are open-minded to discover the new field of telemedicine for themselves.

We are already talking to several doctors and hope to accompany the first customer on a purely digital way to Caterna Therapy in the near future.

 

Many greetings

Michael Scherrer



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