itravel | Updates

By Axel Schmiegelow

itravel focuses on innovative customer loyalty and content marketing

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Public

Dear Companists,

The core of our technological approach is to place the customer at the heart of the travel booking process so that travel can be configured according to their individual preferences and they have access to unique and exceptional travel experiences.

The cornerstone of our marketing strategy is customer loyalty. This is already done through the individual service available via chat and by linking the customer's profile with the experiences best suited to their needs.

With two launches this week, we are combining two powerful tools to make this strategy work:

 

The itravel insider program - innovative bonus system

While traditional bonus systems only reward customers for having spent as much as possible and exclusively give them the opportunity to convert bonus points into non-cash rewards or (limited) mileage flights, we are taking new paths that focus on the travel experience, both in terms of earning points and benefits for the travel customers who become "itravel insiders" in our program:

  • itravel insiders gain access to new, unique tours as well as exclusive experience packages, offers, additional services and upgrades with every holiday.
  • The membership includes an annual travel insurance at no extra cost.
  • A globally valid SIM card facilitates communication even in remote travel countries
  • Recommendations and qualitative feedback from itravel insiders are taken into account and recognized with discounts on the next booked trip.
  • As an itravel insider, you not only receive travel guides for every requested trip, but also a subscription to the regularly published "for that moment" travel inspirations: a high-quality volume with exclusive reports on some of the most unusual and interesting travel destinations on the globe,
  • The core of our technological approach is to place the customer at the heart of the travel booking process so that travel can be configured according to their individual preferences and they have access to unique and exceptional travel experiences.

 

itravel - insider konto

the itravel insider customer loyalty program

 

the itravel insider customer loyalty program

for that moment - travel inspirations

The tourism market is flooded with magazines financed by advertising, which do not meet the demand for really interesting, authentic reporting, because their functional principle is based on advertorials, in which journalists are often invited to travel to the country and no objective and honest reportage is produced as a result. Exceptions can only be found with the highest quality publishing brands such as Geo or National Geographic.

We have consistently perfected our recipes for success from online communication, in which we focus on authentic reports and a variety of topics, and with for that moment - Reiseinspirationen, which appears as a print magazine, we have put together a high-quality volume that offers a clear added value between magazine and coffee table book in terms of insight, reports and spectacular visual material and is free of advertising in every respect. 

The editorial team that we use to produce this volume uses professional experience gained at leading newspaper, magazine and television media companies. We do not rely on SEO tricks in the editorial department, but on really valuable content, which is favoured by the search algorithms of Google and other search engines.

The digital ePUB edition of the magazine is also used online, so that itravel can systematically leverage its data-driven content marketing across the full range of effective media (video, social media, editorial content, subscription print products).

 

itravel - insider ipad 

itravel insider visible on the tablet and our opened print volume "For that moment"

 

Handelsblatt article about Glamping in South Africa

The strategy of relying on authentic content and destination expertise for experience-oriented types of travel has also paid off. In an article on glamping, i.e. luxurious camping in the wilderness, the Handelsblatt newspaper in South Africa has published a prominent article on itravel.

 

itravel - Handelsblatt

 

Advantages for Companists

With the introduction of the insider program, we offer all Companists the opportunity to register at www.itravel.de/insider and enjoy the benefits. We are also looking forward to active feedback and any suggestions for improvement.

 

Best regards from the itravel team,

Axel, Gerald, Dennis and the Team



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