KoRo | Updates

By Piran Asci

Video Message: What Makes KoRo an Exciting Business Idea?


Dear Companists,

We would like to provide you with some more insights into KoRo's exciting business concept with a video message in our latest update.


Why is KoRo actually an exciting business idea?


There is currently no broad-based online food retail company that is truly profitable although other categories such as fashion or home & living work well.

Why is that?

A jacket or a dress for €100 with a margin of 40 - 60%; I can offer free shipping and returns and still be profitable.

In contrast, a simple yogurt from the supermarket, 49 cents; the pick alone costs the retailer 18-25 cents in logistics - let alone the costs for refrigerated shipping. There is hardly anything left to cover the product costs, let alone to operate profitably.

If you look at the food retail industry in vertical categories, you will notice that it is a very competitive market:

Perishable goods and low absolute prices are the main factors that make online food retailing a challenge.

So we thought we'd increase the absolute prices and limit the assortment to non-perishable foods - in return we offer a more attractive price per 100g.

Together with the elimination of the classic point of sale, shelf placement, this gives us significant flexibility in terms of packaging size and type, which is what makes vertical integration possible in the first place.

Negotiating with the mango farmer from Burkina Faso, you can usually agree on 1kg packaging instead of the usual 5- or 10kg original packaging - the same type of packaging and with a simple black-and-white label using a thermal transfer printer. An entrepreneurial cooperation develops.

If you need 100g packaging with printed foil and display carton, however, you usually run into the limits of the manufacturer and the supply chain is extended.

We pass on the purchase price advantage from these entrepreneurial cooperations to our customers or find exciting, new, better qualities.

Although we believe that it will still be possible to buy nuts in the conventional supermarket in 5 years' time, we predict that there will still be a disproportionate shift toward the online market - and that is precisely where we want to play a leading role and build a profitable company.


We hope that we were able to give our new and existing investors a brief glimpse of the ideas behind our company KoRo and wish you continued success with your investments.


Best greetings,




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The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

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€ 422,700




8.33 %

Share Offered

Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used. The expected yield is not guaranteed and may turn out to be lower.
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