Nepos | Updates

By Paul Lunow

Inclusion of Users is a Clear Competitive Advantage for Nepos


Dear Companists,

Today, I would like to introduce you to Sebastian Glende. He is an expert in the development of "Innovations for Seniors." As co-founder of the private research institute "YOUSE," he has supported numerous companies in developing digital products that are target-group-specific and user-friendly. Sebastian also advises and supports us. In the following interview, he explains why he considers the involvement of users to be a clear competitive advantage of Nepos.


What are the challenges for developers of digital products for seniors?

On the one hand, seniors sometimes have specific technical requirements due to their age. This applies, for example, to changes in conductivity of the skin and the operation of touchscreens. On the other hand, some older people have simply grown up with different operating principles and other "tools." They are much more familiar with leafing through a book than scrolling through a website. Developers also go through different phases of life and get to know different products - but they have never been seniors. Therefore, involving users in the development of products for this age group is even more important than it is for younger target groups.


High-tech products are often difficult for seniors to understand or access. What has Nepos done better?

Seniors often have a very high level of so-called crystalline intelligence, i.e. extensive knowledge and diverse experience. At the same time, older people find it more difficult to get used to new processes, such as different operating principles. Science describes this as decreasing "fluid" intelligence. Although a large proportion of senior citizens now use digital products, they tend to use them for the same applications and hardly ever explore new apps. Seniors will gain a lot from the successful standardization of the operating processes of a wide variety of digital applications. This is what Nepos concentrates on and works closely with users on these developments. I see this as a clear competitive advantage.


Nepos has developed a Universal Interface (Ui+) for older people. Could such stringent operation also be useful for other products?

Yes, of course. I think that a highly standardized operation makes sense wherever very different user groups use the same device and have no alternatives. This includes, for example, touchpad screens for airplane passengers or tablets for patients admitted to hospitals. Publicly accessible devices would also be very suitable for uniform operation, e.g. information screens in museums or in cities. Last but not least, professional equipment operated by different employees would be an interesting field for stringent operating concepts.


The market for products for senior citizens is constantly growing in a steadily aging society. Why are there not more startups with a focus on the older generation?

I sometimes ask myself the same question. It's actually hard to understand because this target group has a high demand for a wide variety of high-quality products. Older people, in particular, could benefit even more from many digital developments if they were tailored to their specific needs. In addition, the target group is highly interesting from an economic point of view. A majority of them have good financial security - of course, this does not apply to everyone. There are still many niches for inventors and developers in which there is hardly any significant competition. However, many companies don't know how to reach this target group well. Moreover, the belief that seniors are less receptive to innovation is still prevalent. When weighing up the pros and cons, I think it's really amazing that so few companies enter this market.


Nepos - Sebastian Glende


If you have any questions for Sebastian, feel free to comment on this post. We will forward the questions to him.

We have also noticed an increased demand for our expertise in the area of user interfaces and the possibility of numerous application scenarios. We will reveal which exciting current projects are currently in our pipeline in one of the next updates.

Until then, enjoy this golden autumn. Best greetings,




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