KoRo 2 | Updates

By Constantinos Calios

KoRo continues on course for success - Growth in cart and product range

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Public

Dear Companists,

We are happy about the consistently positive response and the great comments during our current campaign. We would also like to thank all companists for their trust. In this update we would like to introduce a new shop feature and new products in our assortment.

 

I. Topseller and development of the shopping cart over time

Our assortment continues to grow - in the last 14 days we have successfully launched the following products:

 

As always, we do it by offering new products free of shipping costs (and thus the entire shopping cart free of shipping costs) so that we can offer customers the opportunity to try them out.

The expansion of our product range has so far led to consumers finding more everyday products at KoRo and thus shifting more and more of their purchasing to KoRo. We are continuing to work on adding new products such as milk alternatives or cold-pressed juices to the range.

And here's a brief description of the development and connection between the expansion of the range and the value of the shopping basket over the same period.

 

 

product assortment

 

cart in €

The shopping cart shown here is the net shopping cart value without shipping. We are thus on average with a shopping cart of over 5 products. This is a very good value for eCommerce conditions.

 

II. Brand building through new features

It is part of KoRo's business concept that we openly communicate price, quality and all product features so that the purchase decision can be made with us. In order to provide consumers with much more information, we have created a new section: The product specification section.

Especially with comparable products, where price is the biggest decision factor, it is often difficult for consumers to judge why some products are cheaper than others. It is therefore necessary for consumers to be able to distinguish between the products and the respective qualities so that they understand why the price can nevertheless vary between similar products. That is what the new section is for.

We have already implemented it in Cashews:

Von Experten für Experten

 

We communicate here on the product detail page the different sizes ranging from Scorched SS to White W180 Wholes as well as generally the growing areas and volume all over the world.

The cashew nuts that KoRo sells are specified to be the size W240, one of the best qualities.

Together with our quality management and the design team, we will continue to expand this section for all existing products and communicate our acquired sourcing know-how transparently. This will strengthen the KoRo brand and set it apart from the competition. The section also serves as a monitoring tool for the purchasing team as to whether the product know-how has been sufficiently accumulated.

 

III. Outlook

Finally, we would like to give you a small preview of the next update. Currently our nutsmus sachets are still in production. We hope to be able to announce within the campaign that tasting sizes will then also be available, which we will then also be able to use in order to be able to continue brand building in the food retail trade.

 

Many greetings and a nice summer to everyone!



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