KoRo 2 | Updates

By Constantinos Calios

KoRo doubles B2B sales and takes a stand on the subject of sustainability

Public
Public

Dear Companists,

we are approaching the funding target of 500,000 euros. That makes us very happy and we would like to thank the Companists who have already invested for their support.

 

I. Development of B2B turnover

In this update we would like to report about our successes in the B2B area. In general, KoRo's customer group can be broken down in such a way that just under 95 % of the revenues generated are generated via the shop and thus via end customers, while the remaining revenues are generated via B2B sales or food retailing. The latter currently accounts for a small share, as we are currently only listed with Rewe. In the pitch video and also in the last updates we have already reported about our nutmussachets, they are currently in production and the talks with retailers are still in full swing.

In the classic B2B area, our sales team has so far been working on the acquisition of various customer groups. We have customers from various segments, including restaurants and cafés, but also smaller resellers.

However, in order to make the B2B area bigger and to acquire customers with more purchasing power, we have been able to use our sourcing power through good purchase prices from suppliers to attract larger customers.

This is why in May 2019 we achieved one of the best revenues in the B2B sector with just under € 44,781.66, measured by the number of regular customers. Although the share of total sales is still lower, it is of strategic importance. Higher purchases of individual products lead to even better purchase prices from suppliers, so that B2B sales also have an indirect impact on B2C sales.

 

Top 4 Customers: 

 

Customer

Sales

Christian Jeske

14.305,21 €

Nature circle GmbH

4.613,52 €

Powerfood CH

3.859,27 €

Dami GmbH

3.659,61 €

 

II KoRo and sustainability

In addition, we reported in the pitch video and in the last quarterly report that we have invested in building up our quality management team. This includes in particular the selection of the right packaging. We are often asked in customer service why we opt for plastic packaging and not for biodegradable packaging, for example, which would have more positive ecological properties than plastic packaging.

Our Head of Product and QM, Mark Jurrat, has dealt with this topic. Therefore an expert commentary by Mark:

"Again and again we were approached critically about our packaging materials. Because the plastic packaging does not correspond at all to the guiding principle of KoRo's sustainability. Of course we have dealt extensively with the topic. Which material guarantees an ideal protection of the product is our top priority, because the offered bulk packs should offer an optimal product quality for a long time. So-called DOY packs have established themselves here. Although they are made of polypropylene (PP), which is produced from petroleum, their production causes far less CO2 and consumes less H2O than comparable packaging materials. This ensures a better life cycle assessment than one would expect. They are also lightweight, durable and reclosable. This is precisely what convinced us, especially as the packaging accounts for only 5-10% of the greenhouse gases caused by KoRo.

In the long term, KoRo will focus on the use of packaging materials made from renewable raw materials. As these are not yet technically fully developed, they are currently not an alternative. In the meantime we work together with Primaklima. With their help we will compensate more than 400 t CO2 this year by planting trees in cooperations in Uganda, Nicaragua and Bolivia. The CO2 absorbed in this way provides a bridging improvement in KoRo's eco-balance, a healthier climate and a better conscience for us and our customers. “

 

Have a nice summer for all companists!

Many greetings

Kosta



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