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Dear investors,
we are very pleased about your interest in shape me. Together we will establish shape me as the European market leader in a rapidly growing market and become the most relevant player in this segment.
With our clear positioning as an expert for Shapewear, we have already achieved the top 5 SEO placement on Google after six months. High traction and a growing return rate is what shape me delivers the proof of concept.
In order to further differentiate ourselves from the competition in the long term, we will push the brand building with shape me in 2020.
With First & Second Level Data we are currently working intensively on a 360° personalization of the customer journey for shape me. Homepage, shop front, product page and checkout will show individually relevant products in the future. Thus we achieve a higher customer satisfaction, which will lead to an even higher conversion rate and more turnover.
A few days ago we entered into a partnership with an AI startup and are working on the prototype of a so-called "Shapewear Generator". With the help of a body scanner and individual questions, customers will receive automated personalized product and size advice in the future.
In order to support our enormously rapid growth, we will build up further core competencies in the team. The focus here is on high-quality, efficient customer service and smart product and warehouse management.
In addition, competencies in Fashion Branding & PR and ECommerce Shop Systems will be purchased.
The launch of an own Shapewear brand by one of the most famous influencers in the world proves the relevance of Shapewear in the fashion market. In just 24 hours, the Skims brand achieved a turnover of over €2,000,000 and was completely sold out. We are already in close contact with the brand to add Kim Kardashian's collection to the shape me range in a timely manner and forecast an enormous boost in sales.
Note
Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.
The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.
The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.
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