shape me GmbH | Updates

By Jennifer Schwade

Proof of Concept: shape me achieves €1,000,000 turnover in its first year!


Dear investors,

we are very pleased about your interest in shape me. Together we will establish shape me as the European market leader in a rapidly growing market and become the most relevant player in this segment.

1. Marketing Highlights:

  • Return on advertising spend more than tripled from 3.5 to 10.3
  • over 1.8 million page views and 400,000 meetings since January 2019, of which 60,000 visits in August alone
  • forecast sales growth of 210% in 2020
  • The number of orders will increase by 118%.

2. With the hybrid model Performance & Branding for long-term differentiation from competition

With our clear positioning as an expert for Shapewear, we have already achieved the top 5 SEO placement on Google after six months. High traction and a growing return rate is what shape me delivers the proof of concept. 
In order to further differentiate ourselves from the competition in the long term, we will push the brand building with shape me in 2020.


3. With Chatbot, 360° and Shapewear Generator for the automation of the individual customer consultation

With First & Second Level Data we are currently working intensively on a 360° personalization of the customer journey for shape me. Homepage, shop front, product page and checkout will show individually relevant products in the future. Thus we achieve a higher customer satisfaction, which will lead to an even higher conversion rate and more turnover.

A few days ago we entered into a partnership with an AI startup and are working on the prototype of a so-called "Shapewear Generator". With the help of a body scanner and individual questions, customers will receive automated personalized product and size advice in the future.


4. Team

In order to support our enormously rapid growth, we will build up further core competencies in the team. The focus here is on high-quality, efficient customer service and smart product and warehouse management.
In addition, competencies in Fashion Branding & PR and ECommerce Shop Systems will be purchased.


5 Kim Kardashian's own Shapewear collection achieves 2 million EUR turnover on the first day!

The launch of an own Shapewear brand by one of the most famous influencers in the world proves the relevance of Shapewear in the fashion market. In just 24 hours, the Skims brand achieved a turnover of over €2,000,000 and was completely sold out. We are already in close contact with the brand to add Kim Kardashian's collection to the shape me range in a timely manner and forecast an enormous boost in sales.


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€ 390,347




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