shape me GmbH | Updates

By Jennifer Schwade

shape me wins start up idea challenge!

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The annual Idea Challenge took place as part of the 11th EBSpreneurship Forum. Under this year's motto: "Create your Legacy. The future belongs to pioneers", startups were invited who stand out due to their innovative product ideas and strong founding personalities.

 

shape me wins start up idea challenge!

Only four startups were invited to the final to pitch themselves and their ideas in front of a top-class jury. Dr. Georg Kofler (Social Chain Group), Mathis Wilke (Stout), Mike Zayonc (Plug & Play), Gülsah Wilke (APX) and Dorothe Grobusch (KPMG) were enthusiastic about shape me. The high turnover in the first launch year, the structured approach to challenges and the potential in the shape me shapewear market more than convinced the jury. In addition to a prize, shape me will receive a wildcard for the APX Accelerator and an intensive investment workshop with Stout. The direct contact to the Social Chain Group via Dr. Georg Kofler also holds a huge potential for future cooperation in the field of social media and influencer marketing.

 

shape me - EBSpreneurship Forum

 

 Launch of further brands!

 In addition, we successfully launched the first men's brand "Strammer Max" and a global brand "Wonderbra" and already achieved very good sales in the first few weeks. This perspective expansion of our product range enables us to reach a broader target group.

The shapewear market for men is particularly exciting for several reasons. On the one hand, the aesthetic body awareness of men has changed enormously, especially in economic professions. shape me can therefore directly address men who are anonymously looking for a solution to a problem online. The purchase decision with men is proven to be faster and therefore more favorable on performance marketing level. In addition, initial experience shows that the return rate is almost 0%. From an economic point of view, this is a supposed niche that can develop into a potentially strong sales channel.

On the other hand, Shapewear articles for men can be integrated as upselling products in the shopping basket of a female buyer. Statistics show that most purchasing decisions in an average European household are made by women. So if shape me could convince the woman of Shapewear the probability is high that a Shapewear article for the man will be added to the shopping cart.

A similar approach is hidden behind the integration of Wonderbra as a brand in shape me. Wonderbra is a world famous brand for Bhs. By expanding its product range to include non-shaping products and take-away items, shape me appeals to a broader targetgroup and increases the shopping basket.

 

Friendly greetings

Jennifer Schwade

 



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