nichtraucher.de | Updates
This investment carries considerable risks and may lead to a complete loss of the capital invested. More
By Christian

nichtraucher.de - Germany's Largest Non-smoker Portal

Public
Public

 

Dear Companists,

First of all, we wish all of you a successful and, most importantly, healthy new year! We are the team behind nichtraucher.de, Maria, Eric, and Christian, and we welcome you to Germany's largest non-smoker portal: nichtraucher.de!

Just in time for the new year, millions of Germans have made their New Year resolutions for 2014: to do more sports, have less stress – and become a non-smoker! Giving up smoking has traditionally been a favorite on the list of New Year resolutions. There is good reason for this, for we all know about the negative impact of smoking on one's health. Many people, however, also know how difficult it is to overcome this vice. Thus, we created nichtraucher.de to support future non-smokers in achieving their goal.

The Market

Recent surveys show that roughly 14.7 million people in Germany smoke.Almost 9 million of these people intend to quit smoking. These "future non-smokers" currently still spend as much as 14 billion euros a year on tobacco products. Via our website with the powerful domain nichtraucher.de, we offer them several ways of quitting. On the non-smoker portal, which is already the largest in the nation, they may already find like-minded people and experts to communicate with today, and they can use tools such as a non-smoker plan or the smoking calculator. We wish to expand this service: In the future, our users will receive tailored and demonstrably successful therapy offers. Moreover, we will show them how they may spend their life as a non-smoker and use the money they save. nichtraucher.de already has an active community of 70,000 members who have published more than 1.8 million posts – even though there has not yet been any advertising for the website. With the aid of the Companists, we will now gain even more momentum.

 

Clear Business Concept: Lead Generation

Our business concept is straightforward: lead generation. Health care providers who provide therapies and ways of giving up smoking receive new customers via nichtraucher.de. The costs for the consumer are often paid by the health insurance companies. nichtraucher.de thus generates sales by referring users to services that they do not have to pay for themselves. Consequently, a true win-win-win situation for users, providers of smoking cessation products and services, and nichtraucher.de results.

Traditional health care corporations are still having difficulties providing their services online in an adequate manner and thus tend to pay for the necessary expertise. Consequently, in the medium term, nichtraucher.de is planning an exit to a company from the health care industry, which will thus obtain digital expertise over the long term.

 

Part of the Covus Group: Follow My Lead – to the Exit!

We aspire to make nichtraucher.de the first digital marketplace for smoking cessation in the German-language part of the internet together with the company builder Covus, which achieved successful exits to ProSiebenSat.1 among others. In so doing, we may draw on the resources and the considerable expertise of Covus in digital commerce. Covus is an expert in the development and operation of lead generation portals and has already led a number of companies in this sector to an exit. First, however, it is our goal to lead as many smokers as possible to an exit, i.e., into a smoke-free life.

We are looking forward to the crowdinvesting campaign with you and to your feedback!

 

Best,

Maria, Eric, and Christian



Comments

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NOTE:

Investments in crowdfunding projects offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, these investments are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by splitting their investment amount between crowdfunding campaigns rather than investing all of it in one crowdfunding campaign. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the Companists are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the Companists – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, crowdfunding investments are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

566

Companists

164,980 €

Invested

13.75 %

Share offered

Contact Details
Covus Health GmbH
Schwedter Straße 263
10119 Berlin
Germany

Phone: +49 (0)800 2688733
Email: alexander.oelfke@covus.de
Website: www.nichtraucher.de
Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used.

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