Sommelier Privé | Updates

By Marc Clemens

Sommelier Privé News (May 2014): Seal of Approval, SEO, External Logistics


Dear Companists,

We have a lot to tell you, so let's get started immediately!


Product: Trusted Shops Certification, New Shop Structure, SEO

As you may have noticed already while browsing our website in the last few weeks, there is a small e‑Trusted Shops symbol in the lower right corner of every page. In order to get this seal of approval, a shop must fulfill more than 100 quality criteria that guarantee secure shopping for customers. In addition, customers can rate a shop after their purchase; these ratings are visible for all users.

The Trusted Shops seal is the most renowned seal of its kind, and it signals trustworthiness and security to users. Regardless of this certification, the complete satisfaction of our customers and secure shopping have of course always been our top priorities.


The New Shop Design Emphasizes the Fact that Sommeliers Select the WinesThe New Shop Design Emphasizes the Fact that Sommeliers Select the Wines


Last week, we made another change to our website: We have improved the presentation of our products in the shop. On the one hand, we have optimized the page structure based on SEO criteria, and on the other hand, we are now emphasizing our USP (unique selling point) of sommelier advice even more than before.

It is now easier to see the difference between wines recommended by sommeliers and the other wines we offer. Our goal is to present 5 tailored sommelier wines to each customer in a very prominent position on the first page of the shop – no matter how the customer gets to the shop.

As far as our IT is concerned, we are also working on improving the performance of the site.


PR: The Hundert, Domicil, ProWein

The magazine The Hundert presents 100 Berlin start-ups, and we are one of them! The online issue can be downloaded for free. Here, you will also find a detailed interview. As you may have guessed, we had a lot of fun during the shooting (pictures by Max Threlfall).


Sommelier Privé Is Presented in the Start-up Magazine The HundertSommelier Privé Is Presented in the Start-up Magazine The Hundert


Moreover, the home and lifestyle magazine Domicil (print circulation of 100,000) asked us to recommend some exciting summer wines. Naturally, our sommelier Willi Schlögl was very happy to do so.


Our Sommelier Willi Schlögl Recommends three Summer Wines in the Current Issue of DomicilOur Sommelier Willi Schlögl Recommends three Summer Wines in the Current Issue of Domicil


In March, the ProWein, one of the world's largest wine fairs with almost 5,000 exhibitors, took place in Düsseldorf. Of course, we were there to maintain our contacts with winemakers, sellers, and sommeliers and to make many new contacts. By the way, we also had one or two wines while we were there. You may find some impressions in our Wein Journal article.


Operations: Outsourcing of Logistics, Last Bottle Sale

We have taken an important step by outsourcing our logistics department to a partner. We have successfully made the transition despite the minor stumbling blocks we expected. For this reason, we sold some remaining bottles that we did not move directly from our warehouse and online in the form of special packages. Both campaigns were well received.


Finance: Due Diligence for Series A in Progress

As you know, we are working on a Series A round and can tell you it is going very well. We have attracted very interesting investors and are currently in the process of carrying out due diligence and negotiating final details. Unfortunately, we cannot tell you more at this time. However, we promise to do so soon!

As always, we are glad to receive your feedback, suggestions, and questions.


The Sommelier Privé team



Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

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Share Offered

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