Foodist 2 | Updates

By Alexander Djordjevic

Big Step toward Breakeven: Record Revenue of € 63,500 in June



Dear Companists,

Even though the summer always tends to be a difficult time for online retail, particularly on the delicacy market, we have succeeded in further increasing our revenue and doubling the number of new customers compared to the previous month by means of continuing subscriptions and efficient marketing activities.

We are running our business in a sustainable and very cost-efficient way at the same time, so our monthly loss (burn rate) remained very low (at EUR 3,700).


Record Revenue of over € 63,500 in 2014!

Because of 1,300 newly registered Foodist customers, we consider the month of June a huge success. On the one hand, this was due to publications in major magazines like Eat Smarter, and on the other hand, it was due to the strategic placement of the Foodist box subscription at a partner with a high reach. As a result, we attracted more than 100 new subscribers within one week.

The rewards that 120 Companists claimed in our gourmet shop also lead to more orders. 


Reduction of Costs

Based on a significant increase in the quantities we ship, we have agreed on a new annual contract with our logistics partner DHL, which will lead to savings of up to EUR 1,000 each month and has been effective since June.

Our marketing costs are surprisingly low because our experience over the last two years has made our use of the budget for services such as Google AdWords and Facebook ads more careful.

Cooperation agreements in the offline segment, which consist of the mutual exchange of box inserts with companies from the food industry (e.g., MyMuesli) or the fashion industry (e.g., Armed Angels), attract 50-100 new subscribers each at costs of only EUR 200.


Clear Focus on the Goal of Profitability

We are still determined to reach breakeven in the second quarter of 2015. A comparison of the last few months clearly shows that we are on the right way. Whereas our losses still amounted to EUR 11,000 in April 2014, we decreased this amount to EUR 3,700 in June.

Now, it will be particularly important that we ensure rapid growth on the delicacy market during the crucial months in the fall and the winter and, most importantly, that we successfully establish our "Foodist Handel" (Foodist wholesale) business unit.

Using the capital raised through crowdfunding, we will hire three highly motivated young employees in the areas of marketing, logistics, and sales this fall.

The launch of "Foodist Handel" has been very promising so far. After only a week, Foodist Handel has attracted gourmet shops from Hamburg and Berlin as well as online delicacy retailers as its first customers. Over the next few weeks, we are going to have interesting meetings with Edeka (a German supermarket chain), KaDeWe (Berlin's most famous department store), and FrischeParadies (a German chain of delicacy stores).

In our next update, we will provide you with additional breaking news. Stay tuned and invest!


Best regards,

The Foodist team



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The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

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