MyParfum | Updates

By Matti Niebelschütz

Final Stage of the MyParfum Campaign: MyParfum Successfully Strengthens Its Offline Presence

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Dear Companists,

We were able to increase our offline presence over the last weeks. Read more on this in today’s update or visit us in our first MyParfum store in Berlin (Reinhardtstr. 7, 10117 Berlin | www.myparfum.co.uk/berlin).


MyParfum Store Berlin

 

SISLEY Store Features MyParfum

With the slogan “FASHION MEETS FRAGRANCE,” MyParfum was recently presented at the SISLEY Store Berlin. Numerous visitors were able to experience not only high fashion but also our MyParfum fragrances. Customers could even create their own fragrance at our mobile fragrance bar. This cooperation was very successful and profitable for both parties. More partnerships like this are planned for the future. They are to become a fixed component of our marketing mix.

 

Renovation of the MyParfum Store in Berlin Leads to Significant Increase in Revenue

Last week, we completed the renovation of our MyParfum Store Berlin. The efforts of the renovation (which was time consuming but did not require many financial resources) were rewarded as early as on the next day of sales. Since the renovation, we have recorded a notable increase in visitors and sales. Thanks to all people helping with the works! :-)

 

New Miniature Flacon Is a Bestseller

Moreover, we have developed a highly demanded new product: scent samples in small perfume bottles (7 ml of any individual scent cost € 4.90, and various sets are available). In the first week of sales, the samples have already become a top-seller and have attracted many additional visitors to our store. The product will also be available online soon. For Christmas, all MyParfum scents will be available as a “MyParfum Collection.”

By optimizing our first store in Berlin, we have laid the foundation for opening more stores all over Germany and around the globe.

 

MyParfum at the COSPAR Shareholders’ Meeting

In our last Update, we reported on our important strategic cooperation with the perfume store alliance COSPAR. Our partner COSPAR and the associated 79 perfume stores have now increased their commitment and invited MyParfum to the COSPAR shareholders’ meeting to present the MyParfum scent bar. We will be able to personally demonstrate our industry solution to all perfume store owners this fall. Shipping of our first serially-produced scent bars will start shortly and is expected with excitement.

Best wishes from our perfume lab,

The MyParfum team



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