Meine-Spielzeugkiste 2 | Updates

By Florian Spathelf

Meine-Spielzeugkiste on TV and Promising Changes

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Dear Companists,

We are full of pride and anticipation because we have made it on the TV show "Die Höhle der Löwen" (the lions' den) and are soon going to have the chance to convince customers and investors in front of an audience of millions of people.

 

Preparations for the Episode on 23 September

 

"Die Höhle der Löwen" as a Springboard

The VOX show "Die Höhle der Löwen" enables start-ups to pitch to a number of experienced entrepreneurs and to convince these people that an investment would be lucrative. In this show, Lencke Wischhusen, managing director of a family business and president of the German association DIE JUNGEN UNTERNEHMER (young entrepreneurs), home shopping queen Judith Williams, serial entrepreneur and early-stage investor Frank Thelen, event portal operator Jochen Schweitzer, and tourism pioneer Vural Öger evaluate the business ideas presented to them by means of critical questions and negotiate with company founders on investment amounts and company shares.

As many as 1.77 million viewers watched the first episode, which corresponds to a rating of 6.1 %. The show was particularly successful in the important target group of viewers between 14 and 49 years, with a rating of 8.2 %. The rating of the second episode was similarly high. These high ratings and the large amount of media feedback on "Die Höhle der Löwen" cause us to be optimistic that Meine-Spielzeugkiste will also profit from the marketing power of private television and the public focus on the German start-up scene.

 

UlA1whzxE1sTrailer of the VOX TV show "Die Höhle der Löwen"

 

The show is broadcast on German TV station VOX at 8:15 p.m. every Tuesday. On 23 September, we are going to appear on "Die Höhle der Löwen." Those of you who have missed the previous episodes of the show or will not be able to watch it on 23 September may also watch it at http://www.voxnow.de/die-hoehle-der-loewen/.

By the way, "Shark Tank," the American equivalent of the show, has helped small ideas become businesses worth several million dollars before.

Thus, switch your TV to VOX on 23 September and see what is going to happen!

 

Redesign of the Website

Managing Director Florian Metz, Developer Sascha Michalski, and Graphic Designer Julia Schulz Working on the Website

 

Just in time for our appearance on TV, our website is also being redesigned. The new website is going to have a modern and friendly design. Also, the concept of the new website is going to provide customers with a clarity and simplicity unprecedented in online toy retail thus far when they select toys or place their orders.

Dear Companists, as you can see, there is an exciting time ahead of us. We are working on various things so that we will be perfectly prepared for the expected boom in orders after our TV appearance and for the upcoming Christmas sales.

Best regards,

The team of Meine-Spielzeugkiste



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