Panono | Updates

By Björn Bollensdorff

Campaign Increases Panono Preorders by 60 Percent



Dear Companists,

Our equity-based crowdfunding campaign has had many positive effects so far: Since the launch of the Companisto campaign, preorders at have increased by 60 percent compared to an average week! More than 70 cameras and more than 160 accessories have been preordered since the campaign launch. This clearly shows the additional benefits of our equity-based crowdfunding campaign.


Press Review

Panono is increasingly being noticed and recommended, which really pleases us. Also, we are benefiting from widespread global media coverage. Not just German media like BILD and Heise have reported on us; here is a short 360° x 360° global news panorama:


We’ve already seen a plethora of handy pocket cameras, selfie sticks and action cameras which will attach to just about anything that moves, but the Panono is something entirely different. (Forbes, 31.10.14)

Panono:Panorama-Kamera wieder auf Investoren-Suche (, 20 Oct. 2014)

Panono: Ball-Kamera des Berliner Startups soll die Fotografie revolutionieren (The Huffington Post, 20 Oct. 2014)

Die­ser Ball macht irre Fotos - Ein Wurf, 36 Linsen, ein Foto: Berliner Start-up erfindet die erste 360-Grad-Panorama-Kamera der Welt! (B.Z., 30 Oct. 2014)

Panono kündigt Ballkamera für Frühjahr 2015 an (Golem, 20 Oct. 2014)

Zum Kugeln, diese Berlin-Fotos! (BILD, 30 Oct. 2014)

Panono : l’appareil photo sphérique sera vendu 599 euros (CNET France, 21 Oct. 2014)

Panono announces pricing and availability for rolling ball camera (DPREVIEW, 23. Oct. 2014)

Panono360度全景相机确认明年正式出售 (Tech Sina China, 23 Oct. 2014)

Panono bringt Ballkamera für 360x360°-Fotos (Online PC Schweiz, 21 Oct. 2014)

Panono: цифров фотоапарат с форма на сфера и възможност за заснемане на 108 MP фотографии (Kaldata Russland, 24 Oct. 2014)


More Inquiries by B2B Customers

The Panono Camera is well received by B2B customers. Major brands such as Lufthansa, BMW, Universal Music, and Hugo Boss are already using it for marketing purposes. And they have good reason to do so because Panono enables brands to present themselves to customers "from all perspectives" and thus provides innovative and interactive social media content. Since the campaign launch, Panono is receiving more and more B2B inquiries, for instance from the real estate and event sectors.



Exclusive Partnership with Jochen Schweizer in the Event Sector

Because of the inquiry by Jochen Schweizer GmbH, Panono has opened up an exciting new area of application. The founder and investor has been widely known at least since he appeared on the German TV show "Die Höhle der Löwen" (the German version of "Shark Tank").

Needless to say, the Panono Cam can be used for any occasion. However, the pictures are particularly spectacular when they are taken during extreme sports activities, for the pictures practically enable people to relive the situation in which they were taken. A Panono picture is better than a normal photo. Users may look around as if they were standing in the same spot again. Sometimes, however, people are not standing but falling!

Naturally, Jonas Pfeil – inventor and founder of Panono – jumped at the chance of attending an extreme photo shoot with Jochen Schweizer. In the context of an exclusive partnership with the adventure and tourism provider, we have taken exciting panorama pictures during a bungee jumping event:


The Panono Cam Takes Unique Pictures – Not Just during Bungee Jumps  


More photo shoots are planned in the context of the partnership – we will keep you posted!


Panono on Tour


Team Panono at the Pioneers Festival in Vienna on 30 October 2014


Last week, we attended the Pioneers Festival in Vienna and presented Panono to visitors at the Hofburg. From 4 through 6 November 2014, we are going to attend the large start-up conference The Summit in Dublin, and on 19 November, we are going to be at the BMW Brand Store in Brussels to give a presentation on Panono in the context of our cooperation agreement with BMW. 

Do you want to see the Panono Camera in action? Let us know, and we will be glad to arrange a meeting between you and Panono. Just send us an email to


Best regards,

The Panono team



Investments in startups and growth companies offer great opportunities, but they are risk investments. In the worst case, the entire investment amount may be lost. Consequently, investments in startups or growth companies are unsuitable for retirement plans. However, there is no obligation to make further contributions. Investors can minimize their risk by diversifying the amount they invest in startups and growth companies and not investing the entire amount in one startup or growth company. Professional investors often follow this strategy because it causes the risk to be distributed among several investments. In this way, successful investments can balance other less successful investments.

The shares of the investors on Companisto are subordinated profit-participating loans (partiarische Nachrangdarlehen). Such loans are shares in a business with similar characteristics as equity. If the company becomes insolvent or is liquidated, the claims of the investors (Companists) – just like those of all other shareholders of the company – will be satisfied from the assets in the insolvency or the assets in liquidation only after the claims of all other external creditors have been satisfied. Thus, Companists are treated like any other shareholder of the company during insolvency or liquidation proceedings.

The company information published on the Companisto website is provided solely by the companies. The projections made by the companies do not guarantee successful development of the company in the future. Consequently, investments in startups and growth companies are suitable only for those investors who can cope with the risk of a total loss of the capital invested. Investors make their own independent investment decisions and bear all risks themselves.

The investments are provided and issued by the individual companies. Companisto is neither the provider nor the issuer of the investments, but solely the internet service platform.

€ 1,618,945




11.89 %

Share Offered

Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used. The expected yield is not guaranteed and may turn out to be lower.
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