Panono | Updates

By Björn Bollensdorff

New Partnership with Bleacher Report - Panono at the NBA All-Star Game



Dear Companists,

Only a few days ago, we proudly presented you our latest prototype that contains new electronics (see our previous update), and now – just in time for the final stage of our Companisto campaign – we have agreed on a new partnership with Bleacher Report (Turner Sports).


Partnership with Bleacher Report (Turner Sports)

Bleacher Report is a subsidiary of Turner Sports (which is itself part of the major American media corporation Time Warner), and it is the largest sports medium in the U.S. apart from ESPN. Last week, the Panono team (and the former prototype of the camera) visited New York and took pictures of many NBA All-Stars with its 36 cameras ;) Below, you can find some of the pictures:

In the context of the partnership, Panono was able to take pictures of Viktor Oladipo (who participated in the Slam Dunk Contest during the All-Star Weekend), of the Jordan brand's Terminal 23, and of the brand's showroom (just click the picture):


The Virtual Jordan Brand Showroom: I am not Michael, I am Jordan


Moreover, the Panono team attended the recording of the TNT TV show "NBA All-Star All-Style," which was hosted by basketball legend and media darling Shaquille O'Neal. Carolina Panthers quarterback Cam Newton sat in the front row (on the very left) and was very excited by our Panono Camera (please also click the picture here):


A Kind of Fashion Show for All-Stars in New York: NBA All-Star All-Style


We were also able to take a look behind the scenes of the show, where we met none other than LeBron James, who is probably the world's best basketball player and serves as a part-time advertising icon (please click the picture):


NBA All-Star All-Style Backstage Area with LeBron James


On the day before, the team had already taken a picture of Russell Westbrook, the star of the 2015 NBA All-Star Game (who scored 41 points during the Western team's 163:158 victory and was named Most Valuable Player), in the True Religion Store (just click the picture):


All-Star Game MVP Russell Westbrook in the True Religion Store


At the major press conferences, Panono took pictures of All-Stars such as Kevin Durant, Dirk Nowitzki, Carmelo Anthony, Chris Paul, and Anthony David (just click the picture):


NBA All-Star Press Conference


Finally, Panono attended the NBA All-Star Game in Madison Square Garden, as you can see here:




This marks the beginning of a promising partnership with Bleacher Report / Turner Sports, and we are looking forward to more exciting photo shoots in the world of American sports.


Berlin Natural History Museum

We also visited the Naturkundemuseum Berlin (Berlin natural history museum) and took pictures of the impressive world of dinosaurs on display there, but see for yourself (just click the picture):



BMW Brand Store Brussels

BMW has provided us with a nice compilation of our visit to BMW in Brussels (please also click the picture here):



Now it's time to focus on the final campaign stage.

Best regards,
The Panono team



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