Meine-Spielzeugkiste 2 | Updates

By Fabienne Nickles

Meine Spielzeugkiste Treffen mit US Mitbewerber Pley


Liebe Companisten, | Companistowie Ihr sicher wisst, sind wir nicht die Einzigen, die weltweit Spielzeug verleihen. Besonders erfolgreich mit dem Modell ist das Unternehmen "Pley" in den USA, das bereits über 50.000 Abonnenten für sich gewinnen konnte. 

Florian Spathelf traf sich gestern zu einem „cup of tea“ in London mit dem Gründer von Pley, Ranan Lachman, der kürzlich erst eine weitere Finanzierungsrunde über 10 Mio $ abgeschlossen hat. 

Themen wie Erfolgsstrategien in der Kundengewinnung, Prozesse beim Wachstum und Beziehungen zu Lego standen im Fokus des Treffens. Ob in den eher konsumorientierten USA oder in Europa, Florian Spathelf zieht Bilanz: „Pley zeigt mit eindrucksvollen Zahlen, das Toy Sharing im großen Stil funktioniert.“ Auch Lachman ist überzeugt: "Europäer haben einen noch ausgeprägteren Sinn für Sharing als meine Landsleute in den USA". 

Also dann, die Zukunft scheint dem Spielzeugverleih zu gehören und wir sind mittendrin.

Wir freuen uns, sagen Danke und bis zur nächsten Teatime.

Liebe Grüße, 

Eure Fabienne Nickles


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