food4fans | Updates

By Matthias Graf Lambsdorff

food4fans Expands Retail Product Range



Dear Companists,

We at food4fans are not only trying to supply as many soccer clubs and other stars as possible with sweet and salty snacks, but also expanding our product range continuously.

We have made quite some progress in our negotiations with clubs from both the first and the second German Bundesliga division, and we will hopefully be able to inform you about the results soon.

However, the retail sector is an even more important sales channel for food4fans than the clubs' fan shops. Retail stores sell both our "traditional" fan snacks and the new products described below. Enjoy reading the latest news!


Large Delivery to REWE

We recently delivered an order of 78 displays to REWE, and 29 additional displays will be shipped from our warehouse within the next few days. These displays are mixed displays of the clubs Bayern Munich, Borussia Dortmund, and Eintracht Frankfurt. Of course, the displays will be placed in prominent positions within stores so that many customers – or fans – will notice our products.


EDEKA Is Another Potential Partner

We have directly contacted individual stores in several EDEKA regions, and these stores may now decide whether they want to sell our products and, if so, which products they want to sell. In northern Germany in particular, it will be interesting for us to see whether the good results of Hamburger Sportverein (HSV) in the last two weeks have increased demand.

In order to better meet demand in the south of Germany, we are currently negotiating with several commercial agencies, and we hope that the related agreements will be signed within the next two weeks.


New Products for Major Duty-Free Chain Gebr. Heinemann

Moreover, food4fans supplied Gebr. Heinemann, one of the most important distributors and retailers within the international travel market that is famous for its duty-free stores at numerous airports, with two new products last week.

This delivery consisted of a salt and pepper set designed and developed by food4fans and a honey set containing three different types of honey. In addition, foo4fans supplies Heinemann with the FC Bayern Munich fan can, which is a must for all travelers, no matter whether they are Bayern Munich fans or not.

What Would Berlin Be without Currywurst? Gebr. Heinemann asked itself the same question and will shortly start offering travelers at Berlin airports this typical Berlin souvenir. Food4fans will provide the curry powder typical of this dish, and the metal can offered is large enough for several soccer teams.


We Want You! – Help Wanted

As you can see, we are trying to develop our business in many different ways. We are constantly receiving inquiries from clubs interested in our products. Demand is so strong that we will have to expand our team sooner than expected. To be more specific, we are currently looking for an assistant sales director and would be very glad if you forwarded this job offer to suitable applicants.

You can find the job offer here:

In case you have any contacts in top-class sports clubs or any celebrity contacts, feel free to contact us or help us get in touch with these people.

Thanks in advance and see you soon,

The food4fans team



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