food4fans | Updates

By Matthias Graf Lambsdorff

food4fans Sells More than Half a Million Articles within 12 Months



Dear Companistes,

We have very good news concerning different things for you today. Indeed, we not only achieved very positive results last year, but we also increased our reach through a sales partnership with Lekkerland and attracted German comedian Otto Waalkes as a new customer. Moreover, Handelsblatt published a detailed feature on food4fans.

Enjoy reading our update!


Successful Last Year

We have recently calculated that we have sold precisely 559,453 individual products over the last twelve months. These products include food merchandising for the fans of several soccer teams from the 1st and 2nd German Bundesliga divisions, fans of rock stars and entertainers, and some creations of our own, for instance for Gebr. Heinemann (read more here). In 2015, we plan to generate €1.2m in revenues, which would correspond to a threefold increase compared to 2014. As mentioned before, we are looking forward to the start of the next Bundesliga season and are expecting that we will attract several additional clubs from the 1st and 2nd division as our customers.



We are very pleased that international wholesaler, system partner, and logistics company Lekkerland has added our products to its range. Lekkerland caters to approximately 60,000 customers all over Germany, namely tobacco stores, gas station shops, beverage stores, department stores, grocery stores, bakeries, cafeterias, and convenience stores.



We have also appeared in the media twice very recently. Shortly after Hamburger Abendblatt had visited us, food4fans was mentioned in an article in Handelsblatt, which concluded that, "the snacks with the logos of soccer clubs, on the other hand, are a surefire recipe for success – as long as the clubs are performing well." Feedback on this article was very good, and the article made many additional people aware of food4fans.

Partnership with Otto Waalkes

Handelsblatt also wrote that, "there will be additional business segments in the future. Lambsdorff shows us wine gums shaped like the Rammstein band logo and others that look like the Ottifant character by German comedian Otto Waalkes." Indeed, food4fans has made a licensing agreement with Otto Waalkes on the wine gum version of the Ottifant character, and we have started selling this character that is immensely popular among fans of Otto Waalkes. As many as 35,999 bags have already been pre-ordered.


Best regards,

The food4fans team



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