food4fans | Updates

By Matthias Graf Lambsdorff

food4fans Presents Powerful and Renowned Advisory Board


Dear Companists,

We are very proud to introduce our new advisory board to you, which consists of some first-rate soccer enthusiasts, media experts, and retail and wholesale experts.

More specifically, our new advisory board consists of:

  • Torsten Teufert, former managing director of German coffee and confectionery retailer and wholesaler arko and an expert in the area of groceries; he previously worked for major consumer goods company Unilever
  • Sky du Mont, an actor, writer, commercial actor, and the speaker of our video pitch
  • Carl Jarchow, former president of German Bundesliga soccer club Hamburger Sportverein (HSV), former CEO of HSV AG, and foreign trade expert

All three of them possess considerable expertise and extensive networks that they want to contribute to food4fans. We are already looking forward to working with them.


Bayer Leverkusen Becomes New Partner

We are very pleased to announce that we are now selling Bayer Leverkusen merchandising products as well. We have already started collaborating with this club and have received the first lollipop order.

Sweet snacks are very popular, which is why wine gum production for clubs is currently in full swing. In fact, we are producing wine gums for St. Pauli, Cologne, Frankfurt, and Berlin at the moment.


Marketing through Agencies

As we have already told you, we are cooperating with agencies that are meant to make food4fans products available in retail stores all over Germany. We have also made some progress in this area, and the agencies are now covering almost all of Germany (except for some states in eastern Germany).



Moreover, we are happy about the detailed article in Hamburger Abendblatt, which rightly pointed out that there are all kinds of merchandising products for soccer fans (which generated €187m or 7.5 % of total revenues of the Bundesliga in the season of 2013/14), but that

"one thing used to be missing for a long time even though soccer on TV and snacks go hand in hand: groceries such as potato chips, chocolate beans, wine gums, and lollipops carrying the clubs' logos."


Now this has changed. Best regards from Hamburg,

The food4fans team



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