By Björn Birg Und Henrik Regel

ASTRA, car2go, Replay, and Other Partners Will Support WIE MÄNNER ÜBER FRAUEN REDEN Marketing Campaign


Dear Companists,

We have great news for you today. As you know, we produced our movie WIE MÄNNER ÜBER FRAUEN REDEN without any government funding in order to remain independent in terms of content. In order to do so, we needed strong partners, some of which – like successful producer Douglas Welbat – we have already introduced to you. Today, however, we would like to tell you about our advertising partners.



Major Partners Support Movie in Terms of Costumes, Production Design, and Marketing Campaign

We have been putting emphasis on independence not only in the financing of our movie, but also in its design. Still, this does not mean that we did without valuable partnerships. On the contrary, we started collaborating with high-reach companies in terms of product placement (also called integrated advertising) during filming in order to supplement our extensive network of investors and marketing agencies.

Every good movie benefits from a production design and costumes that are as authentic as possible. Consequently, while planning product placement in the movie, we paid much attention to selecting the right beverage, lifestyle, and fashion brands to convey an authentic urban lifestyle, to achieve a certain look, and to include brands that seemed appropriate for our characters' everyday life.

This is also the reason why brands such as ASTRA beer (Carlsberg Deutschland GmbH), car2go car sharing (car2go Europe GmbH / DAIMLER AG), and Italian fashion label Replay (Replay Deutschland GmbH) have not only supported us in terms of costumes and production design, but will also accompany the official marketing campaign for the theatrical release of WIE MÄNNER ÜBER FRAUEN REDEN through additional promotional activities (i.e., cross-media and guerilla marketing).

These activities will include, among other things, billboard advertising, online advertising, print advertising, sandwich boards, and sweepstakes events. In other words, we will have every opportunity to extend our marketing activities for a successful theatrical release to the customer base of our partners.

Our partners are present in all relevant metropolitan areas and are able to reach a large audience through the media: 



  • ASTRA is the cult beer from Hamburg-St. Pauli.
  • It is available in more than 6,700 stores and 2,200 bars, clubs, and restaurants all over Germany.
  • ASTRA has a reach of 340,000 users on social networks (e.g., Facebook)


  • car2go is car sharing throughout Europe that requires customers to register only once.
  • The company's over 500,000 registered users have more than 7,000 cars at their disposal.
  • car2go is present in the media through its own YouTube channel, Facebook page and Twitter account.
  • car2go also sends customers a newsletter on a regular basis.


  • This brand is available in more than 600 stores and 12 Replay stores all over Germany.
  • It has a reach of over 400,000 users on social networks (i.e., 385,554 on Facebook and 27,500 on Instagram).
  • Replay sends a regular newsletter to more than 15,000 subscribers.


In addition to the brands mentioned above, we placed numerous other brands in the movie and may integrate these brands into the official marketing campaign for the release of WIE MÄNNER ÜBER FRAUEN REDEN if we agree with the companies to do so.


Exclusive Offer for Companists

All Companists are invited to register for car2go at a reduced price and to use the car2go cars all over Europe. Just use the promotion code below, and you will be able to register with car2go at www.car2go.com for only €5 instead of €19. New customers will also get 15 minutes of driving for free.


Promotion code: 15R16DE515


By the way, the code is valid until the end of this year. Have fun driving!


Best reagards,

The WMÜFR-Team – Björn and Henrik


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