Foodist 2 | Updates

By Alexander Djordjevic

Foodist TV Appearance Leads to 600 New Subscribers



Dear Companists,

On Monday at 7:30 p.m., viewers of the German TV show Galileo were able to look behind the scenes of Foodist. The show's seven-minute feature on Foodist was very well positioned as it was broadcast after a relatively critical feature on German discounter Lidl. 


Visitor Behavior

Starting in the third minute of the feature, once our brand name had been displayed and mentioned by the speaker several times, the number of visitors of increased to up to 3000 simultaneous visitors. Viewers of the show navigated our shop while the feature was still being broadcast and added the first products to their shopping cart. When the feature ended with a positive conclusion, the first viewers completed their purchase. At the end of the feature, 5,600 viewers were using our website at the same time. Most purchases were then made in the following commercial break.


Google Analytics-Scan zeigt die Anzahl der Webseiten-Besucher von Foodist während der SendungUp to 5,600 visitors surfed on the Foodist website when "Galileo" aired  


Statistics on Viewer Feedback

In total, 612 viewers ordered our "Gourmet Box" within 48 hours after the broadcast. As the TV feature did not mention our "Healthy Box," we did not notice any significant increase in sales for this box.

In addition to the more than 600 new subscriptions, orders consisting of individual products from our gourmet store worth a total of €18,700 satisfied us. 



Because of its length, its broadcast date in summer, and its audience of less than 1 million people, our appearance on "Galileo" did not have the same profound impact as our appearance on "Die Höhle der Löwen" [Dragons' Den].

Still, we think this appearance really helped increase public awareness of the Foodist brand. Moreover, we received very interesting applications for the jobs currently posted on our website after the show.

Finally, the additional revenue from sales via our store and, most importantly, our new subscribers will help us meet this year's targets. We did not include these additional revenues from our Galileo appearance in our business plan.

Needless to say, we are also looking forward to the final phase of our funding campaign.


Best regards,




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