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This investment carries considerable risks and may lead to a loss of the entire assets invested. Projected returns cannot be guaranteed and may be lower than expected.

Hundemaxx | Overview

Offering over 35,000 products on a sales surface of 3,000 m², Hundemaxx is Germany's largest chain of dog supply stores.
Pitch Video

Hundemaxx is Germany's largest chain of dog supply stores. With a huge product range consisting of over 35,000 products on a sales area of 3,000 m², Hundemaxx is unique. We also sell our entire product range through our online store when stores are closed, and we provide customers with a product catalog online. Having gained 10 years of experience and acquired 10,000 loyal customers in Munich and Nuremberg, we now plan to expand our business to other major cities in Germany.

Key Investment Facts


Hundemaxx Venture Loan

Over the past few years, Hundemaxx has been generating constantly growing revenues. Last year, our company’s gross revenues surpassed €6 million. We now want to expand our successful business model to additional major cities in Germany and to create the structures necessary for this expansion.

To raise funds for our planned expansion, we are offering a venture loan (a subordinated loan with a fixed interest rate). This loan bears annual interest of 8 % and has a loan period of 4 years. Interest will be paid out semi-annually, and the loan amount will be repaid in full at the end of the 4-year period (bullet loan).




Over the past few years, dogs have become increasingly important to people. Indeed, the former guard dog or hunting dog has become a much-loved family member that lives inside the house and is affectionately cared for, fed, and groomed. In some cases, dogs are even allowed to sleep in their owner's bed. When a family adopts a puppy, this is a highly emotional event.


Hund auf der Couch


This is pretty much what Hundemaxx initiators Frank Weber and Nadja von Elm-Weber experienced when Rhodesian ridgeback puppy Samba moved into their house, which had been cats' territory for 15 years.
Frank Weber soon recognized that a huge growth market was developing in this highly emotional environment. The existing discount stores for pet supplies, however, offered only a very limited product range. There was simply no way of buying the entire range of innovative and new dog supplies and new food brands with organic ingredients or a quality similar to that of human food.

The Hundemaxx concept has proved to be a success. Since the opening of our first store in 2006, revenues have increased more than sixfold (from €800,000 to €6 million). Hundemaxx is currently operating two stores in southern Germany (in Munich and Nuremberg) and an online store selling products throughout Europe. Still, Hundemaxx does not rest on its laurels.


Hund in Hundemaxxfiliale


The Webers founded the first Hundemaxx megastore in Nuremberg in 2006. One year after that, Kerstin Auschra joined Hundemaxx and, in collaboration with a highly motivated team, laid the foundations for the company's success. All team members had one thing in common: They had a heart for dogs and wanted to provide customers with the best service possible.

Ever since its foundation, Hundemaxx has been setting new standards in terms of product range and customer-friendly service. We are always offering the latest product trends, regional labels focusing on sustainability, organic products, well-trained dog experts, event shopping, and a holistic perspective on dog's needs based on our close collaboration with dog trainers, physical therapists, health care professionals, and dog groomers. In addition, our "department store for dogs" is offering a broad range of seminars, thus acting as a competence center relevant at the national level.


Hunde in einer Hundemaxxfiliale


To ensure that Hundemaxx will remain the number-one player within our market segment, we will continue to expand our online store and better connect it with our brick-and-mortar stores. We will also optimize our customers' shopping experience through digital media and first-rate product presentation in stores. Moreover, we will create new structures and prepare for our expansion to other major cities like Berlin, Hamburg, Cologne, Stuttgart, etc., thus enabling dog lovers throughout Germany to enjoy the Hundemaxx shopping experience.

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Please note

The acquisition of the offered securities and investments is associated with considerable risks and can lead to the complete loss of the invested assets. The expected yield is not guaranteed and may be lower. Whether it is a security or an asset investment can be seen in the description of the investment opportunity.
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