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This investment carries considerable risks and may lead to a loss of the entire assets invested. Projected returns cannot be guaranteed and may be lower than expected.

MeineSpielzeugkiste 3 | Overview

MeineSpielzeugkiste is the market leader for the online rental of children's toys and has currently finalized the biggest financing round in the company's history.

MeineSpielzeugkiste is a sharing platform for children's toys. Families can borrow high-quality, popular toys without being obliged to buy them. We have firmly established ourselves on the market and co-operate with almost all major toy manufacturers. MeineSpielzeugkiste now receives growth financing of at least 1.7 million euro from a renowned venture capital firm and existing investors. As part of the equity-based, co-financing, Companists also have the chance to participate.

Key Investments Facts - MeineSpielzeugkiste

MeineSpielzeugkiste is the market leader for online toy rentals. Families can borrow high-quality, popular toys without having to buy them. As a result, families not only save money and space in their children's room, they also protect the environment at the same time - the toy flat-rate saves around 80% on CO2 emissions compared with conventional toy purchases.

We now face the biggest round of financing in the company's history - after months of testing and tough negotiations, professional investors have invested upwards of €1.2 million in MeineSpielzeugkiste. We are proud to be able to offer the Companists the opportunity to invest simultaneously with a VC company and business angels.


Current financing round - Meine Spielzeugkiste

The Companists that go back to 2013 have accompanied us through four eventful years. In the past 12 months, we have increased our sales to over €738,000 and have made MeineSpielzeugkiste the market leader for toy sharing. The brand is now known all over Germany and thanks to “Höhle der Löwen” (The Lion’s Den) we gained Frank Thelen and Jochen Schweizer (a retrospect video 2015 on VOX) as investors.


What happened since the last Crowdinvesting 2014?

Some things we learned the hard way, however.  At the beginning of 2016, a large investor withdrew his investment. This slowed our growth and we were forced to achieve a great deal with far less liquidity than planned. We used this crisis to identify and expand our most successful customer acquisition channels - social media Influencers and email marketing. We also restructured and streamlined our logistical processes.

The hard work and our perseverance have paid off. We have emerged from these challenges more resilient and more capable. Today, we have a strong team of 12 permanent employees, as well as scalable marketing channels, and reprocessing skills that are efficient enough for a large online retailer to entrust us with their returns processing.

Together with our new investor BonVenture and our media partner ProSiebenSat.1, we can now concentrate fully on growth. Our target is to gain roughly 20,000 subscribers by the end of 2018.

Your MeineSpielzeugkiste team

Please note
The acquisition of this asset involves considerable risks and can lead to the complete loss of the assets used.

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Sascha Jung
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Source: Own research. Based on data from the German Private Equity and Venture Capital Association - BVK, among others.
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