Mopolis is the expert consultant when buying consumer electronics and about a digital lifestyle - guaranteed to be neutral and transparent. This way, Mopolis solves many people's problem of being overwhelmed and lacking orientation when making a purchase. With its honest and exciting content, Mopolis opens up attractive sales potentials in a double-digit billion market.
Lack of technical knowledge and an almost infinite number of products overwhelm many people when buying electronic devices. Which products are the best on the market? What should one look out for when making a purchase? Genuine advice is often neglected in consumer electronics centers and ignorant consumers are regularly sold unwanted products or supposed special deals. Even online, many consumers are misled by dubious review sites, comparisons, and purchased items.
Mopolis fills this void as an expert consultant for the purchase of consumer electronics and concerning a digital lifestyle. Always having extensively researched and thoroughly tested the products, we always recommend the best consumer electronics products including laptops, Bluetooth speakers, headphones, and smartphones.
Customer satisfaction is the most important thing for Mopolis. We are neutral, transparent and consumer-oriented - this is what we promise with our Mopolis guarantee.
Our advantage: We generate income no matter which product we recommend. We do not receive any money from manufacturers for the selection of products and thus maintain our neutrality.
Our role models are the successful US portals Wirecutter and The Verge:
Wirecutter provides editorially curated content about the best products and generates revenue through commissions on referred sales. Wirecutter's success made it one of the largest Amazon partners in the U.S. and led to its sale to The New York Times for USD 30 million in 2016.
The Verge stands for premium editorial content on the digital lifestyle, characterized by creativity and expertise. The Verge is successful not only because of its more than 60 million monthly visits (September 2018) but above all because of the effective marketing of this valuable advertising platform.
Our business model combines these two approaches of commissions and advertising. Our own technology compares the prices of the products and presents our users with the cheapest offer from our partner shops. We receive a commission for the forwarding to the partner shop or purchases made there.
Our credible content is relevant and has high interaction rates with the users. This makes Mopolis a valuable platform for advertisers and their brands. Flashy advertising banners are not in demand on the market, but rather high-end and customized advertising integration.
Our team is excellently positioned to fulfill our vision. Founder and CEO Daniel Grabow has 15 years of experience with consumer electronics related online content as founder and CEO of Notebookinfo.de. Our editors were active at various publications such as GIGA, T-Online or ComputerBase for years, gathering a wealth of experience and acquiring expertise in various product categories, as well as technical skills in the areas of affiliate and direct marketing, conversion optimization, search engine optimization, and data-driven marketing.
The e-commerce market for consumer electronics in Germany is growing from EUR 12.2 billion (in 2017) to EUR 13.8 billion (by 2020). Online advertising is in the process of replacing TV advertising as the largest advertising segment and generated worldwide sales of just under USD 250 billion in 2018. In Germany, digital advertising expenditure in 2018 amounted to EUR 9.9 billion.
Our shareholders Anja Rath and Nikolas Samios of the COOPERATIVA Venture Group have already accompanied many successful company sales to publishing houses as experienced M&A consultants and investors. They validated their investment case in discussions with M&A decision-makers of large media corporations: Mopolis fills a gap in the market precisely, has great growth potential, and is a promising takeover candidate.
With the support of the Companists, we want to become the first point of contact for expert advice on consumer electronics and fully exploit our growth potential.
Technology and a digital lifestyle have become a central aspect of the modern world. Mopolis is a contemporary point of contact that provides competent and credible support to the masses.
We only present the best products that are actually relevant for our users and explain their individual advantages and disadvantages in a way that is clear and easy to understand. We attach great importance to a clear design and a clear structure so that users can find what they are looking for quickly.
Thanks to our many years of interacting with users and readers, we experienced the uncertainty many people felt when choosing the right technology products for their needs. We are of the opinion that advice for technology must be more understandable and exciting than what is currently offered on the market.
Too large a product selection in the purchasing decision process causes consumers to lose their desire to make a purchase. This prevents them from making the right purchase decision. The so-called "paradox of choice" phenomenon was confirmed in a research study. For us, this means "less is more." That's why we only present the best products in each price range.
When it comes to questions about buying products, many people rely on the answers of salespeople in consumer electronics centers. The conflict of interest is obvious: Retailers are not neutral consultants. In case of doubt, the customer does not receive the optimal product but has to pay for the sales targets of the salesperson or the sale of the stock.
Whom can one still trust in times of innumerable review sites, comparisons and paid editorial contributions? Many frustrated people ask themselves these questions when searching for purchase recommendations on the Internet. Good content is difficult to find and large, well-known mainstream media usually offer quantity rather than quality. The results are time-consuming research and a lack of trust.
The personal recommendations of our editors stem from expertise, diligence, and a passion for the subject. The result is an honest and independent selection of products. We want to be enthusiastic about the products we use. It is not the price alone that decides, but the utility, quality, and reliability.
Mopolis is based on a combined business model of commissions and advertising, similar to the successful US portals Wirecutter and The Verge. Our advantage: We earn revenue no matter what product we recommend, and remain committed to providing only independent advice to our users.
We combine the most lucrative features of our US counterparts by combining their business models. Using our product comparison technology, we generate commissions through referrals to our partner shops and purchases made there. At the same time, we offer an attractive advertising environment thanks to our high-quality content and clearly designed website.
Our authentic content is relevant and has high interaction rates with our users. This makes Mopolis a valuable platform for advertisers and their brands.
Our team of nine consists of product experts, editors, photographers, developers, and data analysts with many years of experience and the best contacts and great reliability in the industry. This is a decisive criterion for us to become the leading consultant for consumer electronics in Germany.
In this way, we are able to produce modern, purchase-relevant content of high quality and of an entertaining character, which we deliver across all relevant platforms in a targeted manner. This is how we know exactly what matters and are often one step ahead of the public in terms of new products thanks to our networking in the industry.
Many users are surprised by the quality of our content. Genuine expenditure and commitment are a real rarity in times of mass-produced content and websites plastered with advertising banners; therefore, these are a unique selling point.
Competitive Comparison
We maintain close contact with the most important manufacturers of consumer electronics, as well as digital services, such as music streaming providers, publishers of games, or well-known software providers.
Our large network of partner shops includes well-known brands such as Amazon, Cyberport, and Otto. At the same time, we have been in close contact with the relevant affiliate networks Tradedoubler and AWIN (formerly Zanox & Affilinet) for many years.
Mopolis operates in a growing and high-turnover market. The e-commerce market in the consumer electronics sector in Germany is growing from EUR 12.2 billion (in 2017) to EUR 13.8 billion (by 2020). Thus Mopolis benefits from the rising trend of buying more technology products online.
Expenditure on online advertising is rising dramatically worldwide. In 2020, online advertising will account for 50% of all advertising spending. A major trend in online marketing is the use of customized advertising formats, which enable significantly higher interactions with users compared to classic banner advertising. Increased advertising effectiveness makes higher marketing prices common in the industry.
Our general target group includes all people in Germany who are interested in consumer electronics and technical gadgets but are overwhelmed by the choice of offers. Our primary target groups are digital natives and social media enthusiasts who consider technological devices a part of their lifestyle.
We work very cost-efficiently by not dispersing broadly and instead allocating our marketing budget in a targeted manner after thorough testing of all channels in order to achieve the greatest possible efficiency. Thanks to our efforts over the past 12 months, we are now "ready to scale." Our visitor numbers are growing dynamically from month to month and we will record over 100,000 monthly visits for the first time in October.
Our team is ready to go, the technical foundation is in place, the relevant contacts to manufacturers, dealers, and advertisers have been established. Marketing measures have been successfully tested and we have already been able to validate the interest of major strategic media partners.
With the means raised through equity crowdfunding, we want to strengthen our editorial team so that we can expand our content and reach. We will also use our expertise in data-based marketing to establish Mopolis as a targeted brand in the market through efficient campaigns.
Not only do we impress many users and brands with our model, but also several well-known investors. These include Marc Eckes and Hannes Kleist, but also the COOPERATIVA Venture Group and Plutos Ventures Holding.
The heart of our work is the direct and open exchange with our users. We learn and develop based on this valuable feedback. We look forward to receiving your feedback regarding our website and its contents, which you can send directly to: feedback@mopolis.de
Positive word of mouth and active users also help us tremendously. So please follow us on Facebook, Instagram, and Twitter, or share posts that are relevant to you. Thanks a lot!
Our team from left to right:
Daniel Grabow (Founder and CEO), Robert Engelhardt (Developer), Stefan Trunzik (Editor), Antje Behr (Film Producer, Photographer & Cinematographer), Kamal Nicholas (Moderator & Editor), Christian Müller (Search Engine Expert), Robert Kern (Editor & Photographer)
Not in the picture: Carsten Bender (Online Marketing Specialist), Jonathan Kemper (Editor)
Mopolis Media GmbH
Fuggerstr. 35
10777 Berlin