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AMERIA - Digital technologies of the future thanks to Companisto

Increase in company value from
EUR 8 million to EUR 115 million

Albrecht Metter, a passionate entrepreneur and visionary, has written an impressive success story with AMERIA, which not only drives the digital revolution at the point of sale but also positions Companisto as a pioneering platform for equity financing in Germany. Albrecht Metter's vision is the breakthrough of the Virtual Promoter with AMERIA.

The Origin: AMERIA’s Pioneering Achievement with the Virtual Promoter


In 2001, Metter founded AMERIA as an IT project consultancy and quickly recognized the potential of digitalization. The result of this vision? The groundbreaking Virtual Promoter – an 84-inch screen with intuitive gesture control.

Financing through Companisto: A Milestone for AMERIA


To open up the market and further develop the Virtual Promoter, AMERIA raised a total of EUR 2.5 million through Companisto in two impressive rounds in 2016 and 2017. This capital not only made the realization of the vision possible but also impressed renowned clients such as Porsche, Haribo, and many DAX-listed companies. The patented solution proved to be a revenue driver through enhanced customer engagement.

But AMERIA did not rest on the success of the Virtual Promoter. Customers expressed the desire for networking additional devices, and thus the vision of a technological platform ecosystem was born—one that could be fully controlled via the cloud. With a specially developed and patented cloud solution, AMERIA, as an official SAP partner, offers globally scalable solutions for optimized customer interaction.

AMERIA’s Market Leadership: Revolutionary Touchfree Solution


AMERIA built on its previous successes and responded appropriately to the unique and challenging situation that occurred globally at the beginning of 2020 with far-reaching consequences: the coronavirus pandemic created new demands, and AMERIA responded with the development of the Touchfree Solution, a contactless control system for interactive screens. Another testament to the company’s progressiveness and flexibility. Touchfree Solutions are highly innovative as they provide a revolutionary response to the increasing demand for hygienic and contactless technologies across various application areas. The key to their innovative power lies in the integration of state-of-the-art sensor technologies that enable interactions without physical contact. This has gained enormous importance, especially in times of global health crises. Moreover, Touchfree Solutions also allow for improved accessibility by enabling easier interaction with technologies for people with different abilities. The originality of these solutions therefore lies not only in their ability to improve hygienic standards but also in their inclusive nature, appealing to a broad range of users and fundamentally changing the way we interact with technologies.

The challenges of the coronavirus pandemic required not only rapid adaptations but also innovative solutions. In this context, AMERIA proved to be a pioneer and is now the market leader in contactless gesture control. AMERIA’s Touchfree Solution went beyond developing a simple contactless control system for interactive screens and established the company as a leading player in this dynamic market segment. With its products, AMERIA makes interaction possible without physical contact and offers a diverse portfolio of products and multimedia solutions for this purpose.

Companisto as a Strategic Partner: The Key to Success


AMERIA’s success is inseparably linked with its partnership with Companisto. AMERIA’s stock issuance not only marked the first equity financing through the platform in Germany but also a milestone for Companisto. More than 4,000 investors have now invested a total of around EUR 40 million in AMERIA. In a very short time, the company’s valuation rose from EUR 8.8 million to an impressive EUR 184 million.

The Impressive Journey of AMERIA’s Financing Rounds


Particularly impressive is the increase in the share value of the first AMERIA round (debt financing) by more than 670%. In addition, AMERIA achieved the largest single investment on Companisto with an outstanding EUR 2 million.

AMERIA and Companisto – An Inspiring Partnership on the Road to Success


AMERIA has not only driven digital transformation but also demonstrated that innovative ideas, combined with a strong financing partnership, can lead to extraordinary success. The success story of AMERIA and Companisto is an inspiring example of the power of entrepreneurial spirit, vision, and strategic financing decisions.

Roundstats 1:

  • Financed in Q2 2016
  • 1,100,000 euros from 1,280 investors (participatory subordinated loan)
  • Pre-money valuation was 7.7 million euros

Roundstats 2:

  • Financed in Q2 2017
  • 1,400,000 euros from 867 investors (participatory subordinated loan)
  • Pre-money valuation was 22.5 million euros

Round Stats Series A - F (Q4 2018, Q2 2020, Q1 2021, Q3 2022, Q2 2024, Q1 2025):

  • Total funding of €37.7 million
  • From 2,037 investors, including 438 angels
  • Pre-money valuation Series F: €186 million (equity)

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