This investment carries considerable risks and may lead to a loss of the entire assets invested. Projected returns cannot be guaranteed and may be lower than expected.
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eatclever develops tasty dishes in cooperation with nutrition experts, which are then freshly prepared in partner restaurants in 12 German towns and delivered directly to the customer. With more than 15,000 satisfied customers, eatclever has established its position on the market and hopes to accelerate its Germany-wide expansion with the help of an equity-based crowdfunding round on Companisto.
Crowd Votingeatclever offers its Companists a special safety net, crowd voting, thus reducing the risk for Companists and strengthening their role as investors. eatclever will receive 2/3 of the investments immediately after the campaign. The last third will be deposited in an escrow account protected against insolvency, and it will not be paid out before the Companists have agreed to the payout by means of a majority decision (weighted according to investment amounts). The vote is scheduled to start 6 months after the end of the crowdfunding campaign. At the request of eatclever, the vote may also take place earlier than that. If the Companists do not agree to the payout, the remaining third will be repaid to them free of charge. It is up to the Companists to decide whether the remaining third will be paid out to eatclever, which will increase the Companists' share, or whether the remaining third will be repaid to the Companists, thus causing their share to remain 2/3 of the total investment. To help the Companists make an informed decision, eatclever will report on its business development in an investor update. We at eatclever have deliberately decided to offer crowd voting. We are convinced that we will achieve a successful market launch of our , and we want you to judge us by the success of our work. Therefore, we believe crowd voting is a great idea and will increase our investors‘ confidence in eatclever. |
eatclever identified the existing gap in the delivery service market, namely a lack of healthy food, and launched the first delivery service for healthy dishes at the end of 2014. The lunch and dinner dishes feature a balanced share of carbohydrates and protein, and are also suitable for vegans or vegetarians.
We develop the individual dishes in cooperation with nutrition and health experts in order to provide an alternative to the mostly fast food oriented delivery services.
eatclever customers order their meals directly via the website or by telephone and we forward these orders to our local delivery partners. We cooperate with restaurants and use their existing delivery infrastructure in order to rapidly expand the delivery area. We select our partner restaurants according to stringent criteria and also provide them with comprehensive training so as to guarantee that the dishes are prepared in accordance with our guidelines.
This creates a true win-win situation: eatclever uses its partners' functioning infrastructure (purchase, preparation and delivery) enabling a more rapid and cheaper expansion of our service in comparison to franchise restaurants. The partner restaurants, on the other hand, are less dependent on delivery portals. These portals ensure comparability among the offers, but also increase pricing pressure and ultimately lower the individual delivery services' margins.
Thanks to the eatclever licensing model, our partner restaurants will benefit from additional revenues, new target groups and less competitive pressure.
Following an optimization phase in the test market in Hamburg, eatclever currently operates in 12 locations: Lüneburg, Hannover, Münster, Düsseldorf, Cologne, Bonn, Wiesbaden, Mainz, Frankfurt, Offenbach and Munich. With more than 15,000 customers, eatclever currently generates order volumes of more than EUR 125,000 per month. In Q1 2016, revenues increased by an average of 25% per month.
On the website www.eatclever.de, customers can currently choose between approx. 30 dishes that were developed in cooperation with nutrition and health experts and take into consideration the most significant and current dietary trends. With the help of a filter, customers can specifically select vegetarian or vegan dishes and access the precise caloric information and list of ingredients. The dishes are prepared in our local partner restaurants and are normally delivered within a period of 55 minutes.
The range of eatclever dishes on the website
eatclever's Thai curry
The eatclever business model is based on a commission system. eatclever receives a 15 - 18 % commission from the partner restaurant on each order.
eatclever's key to success can be found in the delivery restaurants' revenue growth. eatclever supports the partners in all locations with classic online and offline marketing measures to ensure a consistent brand image.
The restaurants are contractually provided with an exclusive delivery area and are responsible for preparation and delivery of the dishes. They also receive prior training. In return, eatclever takes care of the consistent brand identity, customer acquisition and development of the dishes.
The success of eatclever is based on the following components:
Product
eatclever offers a constantly changing menu thanks to a cooperation with chefs and health experts.
eatclever dishes
Sales process
The sales process is geared toward implementing new dishes in existing delivery restaurants. This enables us to integrate a new partner within a period of 2 weeks. With the help of our quality criteria, we can verify whether potential partners value high quality, are customer-oriented and exhibit growth potential.
Mohamed Chahin negotiating with a potential partner restaurant
Quality management
In order to guarantee the consistently high quality of our dishes, we have developed training material, simple and straightforward preparatory steps, tools and a feedback system for the restaurants. We can detect preparation issues very early on thanks to automated evaluations of customer reviews, and discuss/remedy these immediately during our daily conversations with the delivery partners.
Automated processes
We continuously and systematically assess the anonymous order data in order to expand our business with the help of our comprehensive and automated processes.
Competition
Online competition in the delivery service market can be divided into the following three groups:
- Delivery service aggregators list the offers of existing, local delivery services on a platform and enable online ordering (e.g. Lieferservice.de or Lieferheld).
- Larger delivery services such as e.g. franchises including Domino's or Smiley's Pizza.
- Logistics companies that focus on delivering dishes from restaurants without a delivery service (e.g. Foodora).
In comparison, eatclever combines the simple scalability of a delivery service aggregator with the marketing opportunities of a franchise system.
According to a customer survey in January 2016, a typical eatclever customer is:
- 23-40 years old
- and has regular income.
Almost 30% of all eatclever customers follow a certain dietary approach (in particular veganism and vegetarianism). In addition, 60% of our customers stated that they order food at least twice a month.
Thanks to extensive communication with our now more than 15,000 satisfied customers, we were able to react to customer requests very early on. In comparison to traditional delivery services, we build up a strong customer relationship: we always personally respond to customer requests as soon as possible.
And even numerous businesses regularly order lunch from eatclever, including Kreditech and Yelp in Hamburg.
The eatclever target group enjoys healthy food and is prepared to pay an equivalent price for good quality. The ideal market environment is documented in numerous studies.
Studies: GfK study “Food Trends”, Nestlé study “So i(s)st Deutschland" (What Germans eat), VEBU “Daten und Fakten zum Veggie-Boom” (Facts and Figures on the veggie boom)
Delivery service market volume in Germany is estimated at 4.4 billion euros. However, the Burda market study "Typologie der Wünsche" (the typology of desires) has also stated that every second German orders food. This means that 50% of the market has yet to be exploited.
eatclever closes this existing market gap by offering vegetarians, vegans and fitness-oriented individuals a customized menu.
What we have achieved so far:
- Active in 12 towns since 2015
- More than 15,000 customers
- More than 30,000 processed orders
We hope to achieve the following milestones this year:
- Development of an app for iOS and Android smartphones
- Inclusion of min. 24 additional delivery restaurants
- Expansion of eatclever to 20 additional towns in Germany
We will start working on internationalization measures for our concept at the end of 2016 and intend to launch our service in the first European towns in early 2017.
We were able to win over Tarek Müller and Stefan Kolle as strategic investors that actively supported eatclever during the first financing round in 2015.
Tarek Müller
Tarek Müller is the co-founder and managing director of Project Collins, an Otto Group business that manages, among others, the successful fashion shop About-You. At age 15, he founded his first e-commerce company and is a true expert for online retail. He actively supports eatclever with his expertise in this field.
Stefan Kolle
Stefan Kolle is the founder and managing creative director of Kolle Rebbe. The owner-managed agency employs almost 300 employees and works for renowned customers such as e.g. Lufthansa and Netflix. He is helping develop the eatclever brand identity and positioning it on the market.
Our future Companists can support us as brand ambassadors by telling friends and family about eatclever, and naturally, by ordering eatclever dishes with them.
We will set up the eatclever Premiumclub for all Companists with an investment amount of more than 500 euros in which we will enable exclusive test orders of new dishes as well as polls on new launches. This provides the Companists with the opportunity to give feedback ahead of the official launch, and to participate in product and menu development.
Kai Teute has been the company's sparring partner for a long time and also acts as an eatclever consultant due to his long-standing experience in the catering and delivery service industry.
Kai Teute was awarded the Leverenz prize for his outstanding performance before founding his first business at age 22. Just two years later, he bought his first company and founded the investment company Equity Seven. Additional companies were also founded in the context of the investment company. In addition, Kai Teute is an active member on the board of Die Jungen Unternehmer Hamburg (young entrepreneurs in Hamburg) and has been on the federal board of Die Jungen Unternehmer (the young entrepreneurs) since 2012.
eatclever UG (haftungsbeschränkt)
Caspar-Voght-Straße 92
20535 Hamburg
Germany
+49 (0) 40 401 199 099
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