About the event

Is your favourite footballer back in a Nutella advert? And have you been shooting hoops with Kobe on your console yet?

Sporting personalities are among the most famous figures in the world. But what if, in future, they could appear simultaneously in adverts, video games or digital applications without actually being there in person?

Dr Anja Martin and Sam Taylor have been working on solutions that give athletes more control over their digital identities whilst also creating new marketing opportunities. As co-founders and co-CEOs of PlayAI, they have been exploring how digital twins of athletes can be utilised, protected and monetised in the future.

With the rise of generative AI, entirely new opportunities are emerging for advertising, media and sport. At the same time, issues surrounding rights, control and monetisation are becoming increasingly important.

What to expect

• The new era of athlete marketing

• Digital identities as an economic resource

• AI rights and new licensing models

• The market for digital twins

Register now

Join Dr Anja Martin and Sam Taylor for a live discussion on the future of digital identities, AI rights in sport and how athletes can benefit from their digital avatars.

Speaker:

Dr Anja Martin (Co-Founder & Co-CEO, PlayAI GmbH) is a lawyer, former professor and technology entrepreneur. Among other roles, she was Chief Regulatory & Compliance Officer at Sportradar, where she was responsible for the legal aspects of the NASDAQ IPO. Today, at PlayAI, she is driving forward the development of AI Rights as a new asset class in sport and is responsible for strategic partnerships with clubs, leagues and athletes’ organisations.

Sam Taylor (Co-Founder & Co-CEO, PlayAI GmbH) is a technology entrepreneur and product strategist with many years’ experience in sports technology. As a former SVP of Sports Strategy at Sportradar and founder of several successful companies, including FrogBox, he has extensive expertise in digital sports products as well as streaming and data platforms. At PlayAI, he is responsible for product development, platform architecture and commercial strategy.